The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019 and reproduced with permission from Exisle Publishing. When I first set up my business, the biggest mistake...
Maggie Eyre is an international communications consultant whose work in personal presence and leadership motivation has been recognized worldwide. She is the founder of Fresh Eyre Limited, with 30 years experience in corporate training, PR and business. In her latest book, "Being You: How to Build Your Personal Brand and Confidence," she outlines the necessities of personal branding in the 21st century, whether it be for creatives, executives or entrepreneurs.