Kara Tiernan

2 posts
Kara Tiernan is a content strategist at Highspot, the sales enablement industry’s leading solution for content management, customer engagement, and analytics.
Content management
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How to Justify Your Sales Content Management Spend Before Year’s End

Startups need to be very strategic about their investments, and it can seem hard to justify a big marketing spend, like requesting a new or replacement Content Management System (CMS). However, while you’re budgeting for 2018, now is the best time of year to have the discussion. You may not feel like you have the proper...
content management
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How Content Management Helps Your Startup Close Deals and Increase Sales

Startup life isn’t for everyone, but if you like working in a fast-paced environment, getting outside your comfort zone and quoting Elon Musk, then you know you wouldn’t have it any other way. Starting your own business can be as exciting as it is stressful, and you can count on wearing several hats at once...