Keith Shields

19 posts
Keith Shields is a partner with Designli, a digital product studio that helps both entrepreneurs and startup-minded businesses launch problem-solving apps and web apps. Designli's proprietary SolutionLab process brings new customers from a simple concept to a fully defined, designed, and prototyped "project blueprint" that is entirely development ready - all within 30 days.
holiday marketing
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The Procrastinator’s Guide to Holiday Marketing

So, you’ve waited a bit too long this year to plan out a carefully-crafted holiday marketing strategy for your startup. You’ve been busy, the day-to-day hustle and bustle has absorbed your attention, and time has gotten away from you. But there’s still time to pull off a successful holiday marketing campaign. Here, we’ve collected six...
Cyber Monday
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6 Ways E-Commerce Startups Can Compete on Cyber Monday

It's no secret that Cyber Monday is a big deal for businesses large and small. According to Adobe Analytics, Cyber Monday 2019 was record-breaking, with $9.2 billion spent online, a 16.9 percent increase over the previous year. That's a lot of consumer spending in a 24-hour period. Deloitte has predicted in its 2020 annual holiday forecast...
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What to Look for in a Mentor and Where to Find One

When you’re a new entrepreneur launching a business, you may find yourself inexperienced in a few areas. The most effective way to overcome this deficit quickly is by finding a mentor — someone who has the experience of starting and running their own company and is familiar with what skills, mindsets and tools are useful;...
side hustle
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How to Validate Your Side Hustle Ideas to Find the One that Best Suits You

Trying to pick the perfect side hustle can be a daunting task. There are so many options, and it’s difficult to know which ones you’re well suited to that have high profitability potential. By doing some research and introspection, you can be sure you’re on the right track. StartupNation exclusive discounts and savings on Dell...
software solutions
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8 Step Process for Evaluating Software Solutions for Your Business

Entrepreneurs are wise to make use of software to automate and streamline day-to-day processes. But knowing which software tool to choose is challenging. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Here’s a process that will help you decide which tools to add to your list of options and how...
branding checklist
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A 6 Step Checklist for Your Mobile App Branding

As of Q1 2020, there were 2.56 million apps in Google Play and 1.85 million in the App Store, so startup apps are faced with significant competition. With such a large number of apps flooding the market, you need to find ways to make yours stand out. A powerful brand can help you differentiate your app from...
business app name
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5 Step Process for Finding the Perfect Name for Your Mobile App

Choosing a name for your mobile app is something you’ll want to do carefully. The fact is that people do judge a book by its cover. Your app’s name will have a significant impact on its success since it will create the first impression. Your name should be memorable, appealing and clear. StartupNation exclusive discounts...
side hustle
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How to Choose the Ideal Side Hustle to Start at Home During Quarantine

There’s no time like the present to start a side hustle, especially since many of us have extra time on our hands while being stuck at home during the COVID-19 pandemic. A side hustle can expand your skill set, give you room to explore business ideas, and help supplement precarious incomes. Don’t know where to...
project management
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7 Project Management Essentials for a More Streamlined Finished Product

The nature of entrepreneurship involves many moving pieces. Without an organized system in place for managing your company, it’s easy for it to go off the rails. Luckily, there are project management best practices you can employ to improve your chances of success. Here are a few project management essentials that will help you keep...
business idea
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10 Steps to Develop Your Winning Business Idea

You have an idea that you think could be a great business opportunity. You’ve run it by your friends, family and colleagues, and they all agree that this idea has merit. Now what? Before you launch your business, you’ll want to do some research and test the market to prevent building a business around a...
customer acquisition
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10 Ways to Boost Your Startup’s Customer Acquisition

Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to identify and attract new customers, you need to continue growing. Why is customer acquisition important? If you have a product...
ux design
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What Entrepreneurs Need to Know About E-Commerce UX Design

User experience (UX) design is important for every website, but it’s especially critical for e-commerce sites. Companies lose an estimated $4.6 trillion in sales annually as a result of frustrated shoppers who abandon the purchase experience. This post will share 10 best practices for e-commerce UX design to help you maximize conversions. Why UX design...
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Essentials You Need to Know About Partnerships and Equity

It’s nearly impossible to build a profitable company completely on your own, simply because it’s impossible to have all the skills and resources necessary for a successful business. Although you may start out on your own, at some point you’ll want to utilize talent and skill sets beyond what you personally possess. As a startup...
user testing
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5 Essentials of User Testing to Ensure a Successful Product

No matter how innovative, a product isn’t successful unless its users deem it so. This is why user testing is such an important part of the product development process. User testing is a method to validate an idea or the execution of a concept. Through user testing, customers experience your product and provide feedback that...
thought leadership
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How to Use Thought Leadership to Distinguish Your Brand

When it comes to setting yourself apart, the challenge of differentiating your company and what you sell is a tough one. Unless your product or service is truly industry-disrupting (and most successful ones aren’t), it can be difficult to communicate how your company is different. After all, everyone is touting their “quality customer service.” But...
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3 Often Overlooked Funding Sources for Startups

There’s a lot involved in launching a new startup, from brainstorming to planning to research. But then, after so many coffee-fueled ideas are bounced around and fleshed out, you realize you need to get down to the not-so-fun (but necessary) business of figuring out how to fund your new venture. For early-stage startups, sourcing funding...
side hustle
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What Your Side Hustle Can Teach You About Launching a Business

Not everyone has the luxury of quitting their day job cold turkey in pursuit of entrepreneurship. You have bills to pay, maybe kids (or pets!) to feed. And not everyone wants to deplete their retirement accounts to fund a passion project. Creating and implementing a long-term plan for launching a business could be the smartest...
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How to Hook Your Customers by Making Them the Hero of the Story

Storytelling is one of marketing’s biggest buzzwords. Everyone is doing it, but not everyone is getting the response they hoped for. One of the main reasons storytelling fails to deliver promised results is because startups are focused on their own story rather than on the customer’s story. Sure, you need to tell your brand story....