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Patrick Jager

18 posts
Patrick Jager is the CEO of CORE Innovation Group, a multi- disciplinary strategy and project implementation firm focused on media, communications and business development. As an award-winning veteran media developer, Jager has become a thought leader in the emerging media landscape.
Social media content
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Social Media Content: Unicorn vs. Horse

I saw the cartoon above online searching for images for another post. Immediately I knew it would one day be a post of its own. Partially because I love Matt Groening's sense of humor and...
byPatrick Jager
October 13, 2016
Narrative content
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Content is (Not) King, Content is Currency

I have a love/hate relationship with the idea that content is king. For starters, there are many examples of great companies, killer profits and expansive growth that do not have content. These companies may have advertising...
byPatrick Jager
September 1, 2016
Brand Development
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Brand Development: Splicing the Impulse Gene

I recently heard a talk by Kodi Foster, Viacom's VP of Data Strategy, as part of PSFK's "Future of Advertising" conference series. It was all about how Viacom is rethinking data mapping for creative purposes across channels,...
byPatrick Jager
August 4, 2016
Branding
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Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...
byPatrick Jager
July 25, 2016
Lessons from the Field
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Lessons from the Field (of Dreams)

Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you...
byPatrick Jager
June 2, 2016
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...
byPatrick Jager
May 19, 2016
Living a Life of Purpose
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How to Live a Life of Purpose

The purpose of life is living a life of purpose. The power of this particular mantra came to me last week on a call. I was talking to a potential client about their brand and their...
byPatrick Jager
May 12, 2016
Reinvention
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There is Nothing Wrong with Reinvention!

Millennials have a reputation for being incapable of sticking to one career. It has become a rallying cry for businesses: that they have to "put up" with bad prioritization and lack of focus from those ages...
byPatrick Jager
April 19, 2016
Thinking Inside the Box
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Making a Case for Thinking Inside the Box

Oh... the box. That "thing" we do. That "widget" we promote. That "idea" we present. Every company, every brand, every piece of media fits in a box. The shape, size, color, texture, smell (etc.) of the...
byPatrick Jager
April 8, 2016