Larry Alton

12 posts

Larry is an independent business consultant specializing in tech, social media trends, business and entrepreneurship.

The 5 Costs You’re Most Likely to Underestimate in Your Business Plan

One of the most important purposes of a business plan is to give you a clear understanding of your financial trajectory. However, without an accurate analysis, those projections can easily be misleading. Entrepreneurs often underestimate...

byLarry Alton

August 11, 2018

Take a Closer Look: Is Your Startup’s Web Content Designed For Success?

When we talk about design, it’s typically through a visual lens: we design the aesthetic experience of a website or a company’s logo. In the age of big data, however, it’s also possible to use...

byLarry Alton

May 5, 2018

4 Strategic Accounting Tips for Scaling Your Startup

When you’re getting a startup off the ground, it’s easy to get so caught up in the fun and creative aspects, like marketing, branding and product development, that you neglect the less-sexy (yet integral) components,...

byLarry Alton

March 11, 2018

5 Hacks for Startup Marketing on a Budget

If you’re operating a startup, nothing’s more critical than getting your name out there and grabbing attention. The expense of marketing means many startups are effectively dead in the water before they get a chance...

byLarry Alton

February 4, 2018

5 Components of a Winning Employee Retention Strategy

When your business is in the startup stage, you’re in an ideal position to attract genius talent, and genius talent often comes with an entrepreneurial mindset and little to no fear of failure. Like most...

byLarry Alton

December 9, 2017

How Cash Flow Can Destroy Your Business (and How to Prevent It)

What’s the most important factor in keeping your business alive? You might think the answer is profitability; after all, as long as you’re making more money than you’re spending, you should have ample resources to...

byLarry Alton

November 8, 2017

The 5 Criteria You Need to Choose a Business Loan

Starting a business requires at least some upfront funding. You can attempt to be frugal and startup on a tight budget, but most businesses will require at least a few thousand dollars to afford initial product...

byLarry Alton

September 25, 2017

2 Essential Business Decisions Many Entrepreneurs Misunderstand

Starting a business for the first time can be scary, and not knowing what to expect can make the unpredictable nature of risk seem as big as the Grand Canyon. If you’re lucky, you’ll have...

byLarry Alton

July 15, 2017

Reputation Management: 3 Tips for Establishing Credibility as a Startup

As a startup, you’re probably still gaining momentum in your industry and may not have the visibility your larger competitors have. They’ve been around longer, so it makes sense that they have a larger social...

byLarry Alton

May 7, 2017

5 Startups Headed for Success (and How You Can Learn from Them)

Smart entrepreneurs know it’s not the business model itself that creates success, it’s the mind and strategy behind it. It’s the long vision, the sleepless nights, the endless pots of coffee and that insatiable drive...

byLarry Alton

March 29, 2017

5 Tasks Every Entrepreneur Should Complete Once a Year (or More)

Most entrepreneurs think of their lives in terms of daily commitments, and for good reason—you have a massive (and growing) to-do list, and likely function on the traditional model of the five-day workweek. Accordingly, entrepreneurs try...

byLarry Alton

February 25, 2017

The Essential Podcasts for Successful Entrepreneurs

As an entrepreneur, it’s easy to get inspired by others who have already found success. While inspiration can be found everywhere, there are many successful entrepreneurs who devote much of their time to providing not...

byLarry Alton

January 25, 2017