Jennifer Tomlinson is senior manager of channel marketing at Microsoft. She leads partner marketing efforts to help companies manage their current customers and grow their customer bases. Jennifer has more than 20 years of experience in implementing successful, scalable marketing strategies for product, audience, and channel marketing in enterprise and small- and medium-sized businesses.
At last, you’re officially open for business and you’re ready to jump into the chaotic world of content marketing. Remember rule number one: Content that pulls people in will always be more effective than advertising shoved in front of customers’ faces. You probably understand this as an entrepreneur, but execution is much easier said than...
May 2, 2019