Mitchell Harper is Co-Founder and CEO of BigCommerce, which sells hosted ecommerce shopping cart software (with a 15-day free trial) that makes it easy for businesses to sell their products online. Subscribe to the BigCommerce Return on Investment blog to learn marketing strategies to grow your business.
When you’re selling the same products as everyone else online (such as t-shirts, DVDs or computers), it might seem the best way to compete is on price and price alone. When all you focus on is having the lowest price, however, you tend to attract a certain type of customer (known in some circles as...
May 8, 2010
Let me start by asking you a question: “Why should I buy what you sell, from you, when I can buy it from one of your competitors? What is your unique selling point? ” Yes this question sounds a little harsh, but it runs through the head of every potential customer who is about to...
December 17, 2009