Mitchell Harper

2 posts

Mitchell Harper is Co-Founder and CEO of BigCommerce, which sells hosted ecommerce shopping cart software (with a 15-day free trial) that makes it easy for businesses to sell their products online. Subscribe to the BigCommerce Return on Investment blog to learn marketing strategies to grow your business.

5 Ways to Build Your Business without Competing on Price

Facing tough pricing competition? Here are 5 ways to gain an edge over competitors without needing to rely on major price reductions.

byMitchell Harper

May 8, 2010

What’s Your Unique Selling Point?

Why should I buy what you sell, from you, when I can buy it from your competitors? Craft a compelling USP to answer this for me when I consider buying from you.

byMitchell Harper

December 17, 2009