Stacy Karacostas

33 posts
Practical marketing expert and business lifestyle architect Stacy Karacostas is on a mission to end entrepreneurial overwhelm! Discover how to grow your business with less effort -- so you can help more people, make more money AND still have a life -- by grabbing your copy of the FREE "Success without Shackles Starter Kit" at The Unchained Entrepreneur.
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One Powerful Tactic to Double Your Marketing Effectiveness

How often do you do some kind of marketing – attend an event, engage in social networking, send out a postcard, run a webinar, have a call with a prospect – but feel like you got little or no results? I see it happen to entrepreneurs all the time.     Loads of small business owner...
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7 Small Business Tips to Make 2012 a Huge Success

No one could argue that our world isn’t changing fast—and I don’t mean just technology-wise. Consumers aren’t spending like they once did, manufacturing and shipping costs are fluctuating wildly, and the age of the environment is slowly (finally) being ushered in. On top of that, the Internet has finally really changed the way people shop...
trade show
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10 Tips for Stress-Free Outsourcing

If you’re like most entrepreneurs, you have far more to do than you can possibly ever get done. That means if you want to keep growing your business (or want more time for a personal life) you have to get some help.     Thankfully, these days you don’t have to spend the time and money...
Data-Driven Marketing
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Last-Minute Ideas for Making More Holiday Sales

Okay, so it’s November already. And you really were planning to put together something special for the holiday season… Something that would attract new and current clients, and increase overall sales. Maybe even leverage some PR. But then you got busy and nothing happened with your big ideas.That’s okay. There are still plenty of things...
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4 Ways to Convince Prospects to Buy From You

“Why should someone buy from you instead of your competition?” I ask my clients this question all the time, and sadly, I rarely get a compelling answer. Most say things like, “I have great customer service.” Or, “My hours are really convenient.” Or even the good old, “I have X years of experience.” The problem...
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5 Free or Cheap Small Business Marketing Tactics

Facebook... Email marketing... Twitter... Vimeo... YouTube... Flickr... Yelp... FourSquare... Groupon... Google+... Does it ever end?? Let’s face it, it’s easy to get overwhelmed when it comes to marketing your business. Or to spend a lot of time getting caught up in the next “big thing”—especially online. Because new tactics are sexy and have buzz. Plus...
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7 Cost-Effective Ways to Drive Traffic to Your Website

Today I want to take a moment to clarify something critical for entrepreneurs everywhere…     Having a great Website isn’t enough. You have to get people there. That means you need a plan for marketing your site.    The problem is that a lot of business owners confuse having a Website as part of their marketing...
Business Vehicle
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6 Common Website Mistakes That Are Costing You Money

Long gone are the days when you could just throw up any old Website and expect it to drive leads, bring in clients, make sales or grow your list. It’s simply become way too competitive out there. If your site isn’t designed specifically to get your ideal client or customer to take notice—and take action—they...
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Automation to Market Your Business Better Faster Smarter

As an entrepreneur, you already know your to-do list is never-ending. And that there are never enough hours in a day. But if you want to be successful, you have to be able to do more than just put out fires and get the basics done. You need to spend time working on strategy, creating...
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Creating a Website that Sends You Hot Leads & Makes You Money

How’s your Website working for you? Does it regularly send you hot leads or make sales? Or does it just sit out there in cyberspace costing you money?     If you answered yes to the first question, congratulations! But if you’re like many small business owners, you probably answered yes to the second question. And...
unique selling point
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7 Secrets for Outsourcing Effectively to Virtual Assistants

Been thinking about hiring a Virtual Assistant (VA) lately? Good for you! It’s a very smart move. In fact it’s one of the best ways to get more done—especially when it comes to online marketing—and still have a life.     However, one thing you have to remember is that finding and hiring a good VA,...
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The Irresistible Power of Packages

Are you having trouble selling your products or services?     Even if they used to sell like hotcakes, these days loads of entrepreneurs are finding demand has dried up for what they have to offer. Part of it is the shift to a more frugal-minded economy for sure. But part of it is also the...
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Want a Website that Grows Your Business Big-Time?

These days, competition on the Web is fierce!     With millions of sites devoted to virtually any topic, product or service under the sun, the days of just slapping up a basic brochure site and expecting to get tons of clients or customers are long gone. You need to make sure your site not only...
Business Exit Strategy
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3 Surefire Ways to Get Your Business On Track to Achieve Your Goals

Are you happy with your business? Have you hit all the goals you were planning on for the year (or in general)?     If not, you’re SO not alone! In fact, if you’re like most entrepreneurs, you’ve probably ended up with the exact opposite of what you intended when you started your business. And the...
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What Can You Do When Prospects Stop Buying

What with the economy and unemployment numbers still not rebounding, a lot of businesses have been hit hard where it hurts. They’re struggling to get clients and make sales with the same old products and services, and the same old sales and marketing tactics.     It’s no big secret consumers and businesses are spending less...
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Turning Your Original Entrepreneurial Dreams into Reality

Have the dreams you had, and the reasons you started your business, gotten lost in the day-to-day stress and time-suck of running the business? Have you actually ended up with exactly the opposite of what you intended when you “opened your doors”?     Instead of making more money and working less—or at least having a...
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Keeping Your Business from Taking Over Your Life

You hear it all the time…“If you’re going to start a business, you have to be ready to give up your life, work insane hours and devote every waking minute to your work.”     Now, maybe this is true when you’re first starting out, or when you’re getting ready to launch something new. But let’s...
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5 Things Every Entrepreneur Needs to Know about Branding

Is branding dead? Some people would have you think so. But these days good branding may actually be more important than ever!      Why? Because your prospects are making decisions about whether or not they want to stay on your website - or buy from you - in a split second. A powerful brand that's...
digital marketing
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Entrepreneur Turned Mind Reader Makes Millions!

Okay, well maybe that title is a bit of an exaggeration. But if you want to grow a successful business you really do have to be a bit of a mind reader. Because the best way to get people to buy what you’re selling is to communicate with them in a way that makes them...
Women entrepreneurs
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Women Entrepreneurs & Social Marketing – A Natural Fit

It’s no secret women have long struggled against cultural and social biases that made it more difficult for them to succeed in business…their own or anyone else’s. But times have finally changed.   In the last 20 years the number of women entrepreneurs and women-owned businesses has increased dramatically. Now, thanks to the Internet—and social...