Melissa Fisher

36 posts
Melissa Fisher is a startupologist who works with companies as an interim CEO, COO or CMO during expansion phase growth. Today she serves as managing partner at Peak Road Partners, an elite network of C-level executives that help companies reach peak performance and profitably by providing interim executive placements and consulting.
Millennial consumers
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What You Need to Know About Millennial Consumers

Millennial consumers are now the largest population in the U.S. Also referred to as echo boomers, these children and grandchildren of the Baby Boomer generation are decidedly different than their parents in many ways. Below are the highlights shared at the 2016 International Franchising Association's annual event, which help to illustrate how millennials behave, and how...
Scale Your Business
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Go to the Cloud: Cut Costs and Scale Your Business

New cloud computing companies can help you cut costs and rapidly scale your business for launch, rapid expansion or even franchising. Help ensure your business is free to redirect its resources for exceptional service, delivery and product innovation giving you a long-term competitive advantage in the market: Trim your startup costs: Setting up the necessary technology is...
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Free Tools For Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist there is nothing better than finding free stuff made by awesome people! Special thanks to all the bloggers and web content curators that spread the word about new tools, tips and tricks for bootstrappers. This list of free tools for entrepreneurs was curated from +50 tech...
Crisis Communication
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Turning Tragedy into Triumph – Crisis Communication Tips From Top Franchise Executives

You can mitigate risk in today’s multimedia marketplace.   In February I attended the International Franchise Association’s annual convention. While there I had an opportunity to listen to a panel discussion featuring Saundra Kitchen (owner of Mr. Rooter of Sonoma County CA), Debra Shwetz (Co-Founder of Nothing Bundt Franchising Inc.) and one of their franchisees...
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Best Practices for Franchising Your Business and Achieving Rapid Growth

Franchising your business concept is a proven way to achieve rapid growth, but becoming a franchisor is not an automatic ticket to success, especially in today’s rapidly changing marketplace. In January, for instance, three established franchisors filed for bankruptcy protection: Taco Del Mar Franchising Corp., Uno Restaurant Holdings Corp., and Daphne's Greek Café. Still, many...
Employee Accountability
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Employee Accountability Drives Growth for Marco’s Pizza

Marco's Pizza has achieved greater overall sales growth and profitability by encouraging every employee to rise above their job description to identify, care about and solve customer concerns. While participating at a panel at the International Franchise Association’s annual convention, Bryon Stephens, President & COO, Marco’s Franchising, LLC dba Marco’s Pizza shared how they achieve high...
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DiSC Behavior Profiling: How Dwyer Group Improved Team Performance

In February I attended the International Franchise Association’s (IFA) annual convention. There I had the pleasure of attending a session moderated by Mark Liston currently serving as the President of Glass Doctor and formerly the chairman of the ICFE Board of Governors and the Educational Foundation's Board of Trustees at the IFA. In this session...
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VetFran: Franchise Opportunities for Veterans Continue to Grow

Think about this: Veteran’s are Employees Willing to Take A Bullet for Their Last Employer. In 2011 the International Franchise Association started VetFran, a program to recruit military veterans and returning wounded warriors.     Today VetFran is a network of IFA members that offer financial discounts, training, mentorship and other incentives for veterans and...
Free Tools for Entrepreneurs
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Free Tools for Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made By Awesome People! Special thanks to all the bloggers and web content curators that spread the word about free tools, tips and tricks for bootstrappers. This list was curated from +50 tech blogs & websites such as...
Small Business PR
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Eighty percent of our success in learning from other people is based on how well we listen. Most people think listening is a passive activity. Not true. Good listeners regard what they do as a highly active process — with every muscle engaged, especially the brain. There are three things good listeners do: Think before...
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New Year, New Goals

Many entrepreneurs revaluate their business plans and set new goals as they head into a New Year. Here are some inspirational quotes on the topic of goals. Circumstances may cause interruptions and delays, but never lose sight of your goal. ~ Mario Andretti A good goal is like a strenuous exercise – it makes you stretch....
promotional plan
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Creating Your Annual Promotional Plan

The beginning of the year is a great time to think about your annual promotional plan. When will you offer themed sales? On traditional nationally celebrated holidays, shopper holidays like Black Friday, themed months or days like October's Breast Cancer Awareness Month or Groundhog Day? What e-mails will you send out and why? Monthly updates, new...
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Startup Wisdom: Five Things I Wish I Knew Before Doing Startups

Jason Thibeault  the Sr. Director of Marketing Strategy at Limelight Networks and Co-Author of "Recommend This!" recently shared startup wisdom as he reflected on his career working in, with and for startups. Hindsight is a wonderful thing. Looking back on a decade of my life spent in startups, it’s high time that I reflect on...
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Will Beacons Beckon More Customers to Your Business?

Beacons, beacons, beacons. All I hear about are beacons. Being a featured speaker on the topic of marketing & promotions, I can’t seem to get away from them or the sales folks that want to me promote their products. They're simply refusing to be ignored, so what are beacons? The business problem Beacons were invented to...
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Best-Kept Secrets: The 5 Things That Really Keep Customers Coming Back

Use these tips to add value to your customer interactions, and you’ll be singing the loyalty song in no time. For global companies, local boutiques and every business in between, customer loyalty is an undeniable must have. Bringing clients back to your brand is a key predictor of future success; new customers can be both...
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3 EASY Steps to Help Your New Business Secure Funding

In today’s economy, it has become a daunting task for new  and small businesses to secure funding and access the capital they need to launch and grow their  companies.  Being forced to make personal  guarantees and to use personal credit to fund a business adds a great deal of  risk and pressure on the business...
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Culture Clashes During Mergers & Acquisitions

Mergers and Acquisitions have now been cited by Goldman Sachs as the primary global growth strategy for large-cap companies. The last twelve months have seen the return of the strategic inquirer, with blue chip companies driving deal frequency and volumes not seen since 2007 and 2008. Yet, almost religiously, study after study shows that mergers...
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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of...
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Turn Negative Nancy’s Frown Upsidedown

A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy”...