Veronica Vargas

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Veronica Vargas is the founder of Shaboo Prints, a boutique lifestyle brand designing innovative, feel-good products to return people back to their happy place. She is a social expressionist and entrepreneur on a mission to return millions of adults back to a wondrous world full of potential, play, and a knowing that expressing their real self is the whole point — i.e., finding their happy place! Connect with her at
lifestyle brand
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How to Create a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the...
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How to Magnetize Your Messaging with a Unique Brand Voice

Since starting my company, Shaboo Prints, I have never been more fulfilled. Like most business owners, it is an extension of who I am; it’s my freedom of expression. And I continue to be amazed at how each day brings new opportunities for me to strengthen my voice. My business is the magic bean that...