In order to make an impact in the nonprofit sector, it is important for organizations to understand and embrace the primary growth factors that will be at play in the coming year.
While there are many potential factors that could influence growth over the next 12 months, we have identified and summarized the six that must be at the forefront of any nonprofit’s strategy, as well as a brief section for smaller nonprofits looking to make the most of their limited resources. Let’s get into it.
1. The impact of technology on philanthropy
Technology continues to influence how nonprofits operate and how donors engage with organizations. As a result, nonprofits need to embrace technology and use it strategically, such as by leveraging social media and digital donation platforms.
Not only will this make donating an easier and more accessible process, technology can also increase reach, engage supporters, and create new opportunities to connect with volunteers.
That said, social media marketing for nonprofits is essential to understand the specific platforms your audience uses and develop a content strategy that resonates with them. Additionally, leveraging data analytics can help nonprofits track the success of their campaigns, identify potential areas for improvement, and optimize the impact of each donation.
2. Engaging with the millennial donor
As we just touched upon, it is important for nonprofits to understand their target audience and cater to them accordingly. For 2023, this means finding out more effective methods of engaging with the millennial donor.
According to the Millennial Impact Report, those born between 1980 and 2000 are most likely to donate when they feel inspired by an organization and can connect with its missions. With this in mind, nonprofits need to focus on building relationships with this demographic and finding ways to connect with them through meaningful experiences.
This can include personalized emails, digital storytelling, and creating opportunities to get involved on a deeper level.
3. Improving accessibility
Nonprofits must strive to ensure they are accessible to all donors, regardless of age, ability level, or economic status. The reasons for this are twofold: first, it will lead to a more diverse donor base and provide more opportunities for those in need of assistance; second, it can have a positive impact on the organization’s reputation, as donors will be more likely to trust an organization that is open to all walks of life.
In order to improve accessibility, nonprofits should make sure their websites are optimized for users with disabilities, create content in multiple languages, and utilize various platforms to reach a wider audience.
Additionally, nonprofits could also consider offering donation options in different currencies, as well as alternative payment methods such as cryptocurrencies.
4. The need for transparency and accountability
Donors want to know where their money is going, and they expect nonprofits to be transparent about how it’s being used, otherwise, they will not donate. To illustrate this point, the Millennial Impact Report also found that 90% of those surveyed said that they would stop giving if they distrusted an organization or felt that their money was being used in a questionable manner.
In light of this, nonprofits should make sure to be open about their initiatives, finances, goals, and progress. This can include regularly publishing financial reports, using digital resources to provide an overview of how donations are being used, and engaging in open dialogue with supporters.
5. Meeting the needs of a more diverse population
As the population of the world becomes more diverse, nonprofits must be prepared to meet the needs of a wide range of individuals.
This could mean providing services in different languages, creating programs that are tailored to specific demographic needs, and diversifying their leadership teams. Nonprofits need to ensure they are inclusive and provide services that meet the needs of all their constituents, regardless of age, race, gender, or ability level.
6. The challenge of engaging new volunteers
Nonprofits rely on volunteers to help with their vital work, yet recruiting and retaining volunteers can be a challenge. There are many reasons why people give up volunteering, such as lack of time or transportation, unfamiliarity with the organization’s mission, and lack of knowledge about volunteer opportunities.
To tackle this issue, nonprofits should create an effective recruitment strategy by utilizing the power of social media, defining volunteer roles and expectations, and providing incentives for volunteers to stay engaged. Additionally, offering volunteer opportunities virtually can be a great way to reach a wider audience and create meaningful experiences for supporters without the need for travel.
Moreover, it’s estimated that 45% of nonprofits do not measure volunteer impact, which is likely to result in disengaged, underproductive volunteers. To address this problem, nonprofits should set clear goals and track progress in order to ensure that volunteers can see the results of their hard work.
Tips for smaller and startup nonprofits to make the most of their resources
Smaller and startup nonprofits often have limited budgets and resources, yet that doesn’t mean that they can’t make the most out of what they have. For such organizations, staying organized is key, as it will help to ensure that all tasks are completed efficiently and on time. Additionally, utilizing data-driven decisions and leveraging technology can help to make the most out of limited resources.
Thanks to the rise of SaaS solutions, even small nonprofits can take advantage of cloud-based technology to streamline operations, reduce costs, and manage fundraising efforts in a more efficient manner. In the past, such tech solutions might have been out of reach for smaller organizations, but now they are becoming increasingly accessible.
Moreover, focusing on building relationships and partnerships with other organizations, foundations, and businesses can be a great way for smaller nonprofits to get access to resources they may not have. By leveraging these relationships, nonprofits can work together to create meaningful impact and achieve their goals.
With 2023 likely to bring its fair share of challenges, nonprofits must be agile and resilient in order to remain successful. By understanding key trends and adapting current practices, nonprofit organizations can ensure that they are equipped to meet the needs of their supporters, volunteers, and beneficiaries in the year ahead.