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On today’s Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase their ad budgets for mobile, according to Digital Information World.
Tune in to the Business Beat, below, to learn more about this mobile advertising phenomenon:
“Just another sign of how the pandemic is reshaping business today and going forward.
So, if you’re wondering how to spend your ad budget this year and into the future, think mobile first.”
– Jeff Sloan
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Good morning, Paul!
The impact of the pandemic has led to substantially increased activity on our mobile phones, and what started during the pandemic seems to be holding steady in the post-pandemic era as well. We all know Americans love their phones and their seemingly no decay and how deeply embedded our phones have become in every aspect of our lives, and that seems to only be increasing.
And given this phenomenon, marketers are increasingly focusing their campaigns and their ad spend on mobile, to the tune of 66% of marketers now saying that they’re going to increase their ad budgets for mobile during the rest of 2021.
Just think of the increased use of food delivery, for example, as an indicator of how certain actions have increased our activity on mobile platforms significantly. Moreover, think of the e-commerce boom that extends to the mobile platform resulting in increased m-commerce activity, as it’s known. And if that’s not enough, just think of TikTok or Instagram. Social media engagement is booming, and the biggest increase of that action is taking place right in the palm of our hands on our mobile platform.
Amy Rodgers, managing editor, research and rankings at WARC, had this to say: “As we emerge from the pandemic with many workforces still remote and social and m-commerce technologies rapidly developing and expanding, mobile will continue to play an important part of marketing strategies as indicated by the acceleration of mobile ad budgets.”
Which aspect of mobile activity had the biggest impact? Well, social emerged as the dominant mobile marketing channel, with 87% of respondents saying that a third of their mobile budgets will be going to Facebook, YouTube and the likes for display ads. Just another sign of how the pandemic is reshaping business today and going forward.
So, if you’re wondering how to spend your ad budget this year and into the future, think mobile first.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.