Browsing Tag
maximize your marketing
23 posts
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an...
Why Your Startup Needs an Active Social Media Presence
The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide,...
How to Build a Better Brand Through Content Curation
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the...
The 5 Things Investors Really Care About When Reviewing Your Business Plan
A business plan is an essential tool for startups and, when executed correctly, it serves two key purposes: It provides goals and a roadmap for you to follow in order to build a successful company....
How to Use CRM and Marketing Automation to Improve Your Scalability
Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How can I work smarter, not harder?” That’s where the power of marketing automation and your customer relationship...
WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)
On today's Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase their ad budgets for mobile, according to Digital Information World. Tune in to the Business Beat, below,...
How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign
Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never get to the tell — let alone the sell. Crowdfunding is an excellent way for entrepreneurs to test...
WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)
One of the biggest challenges entrepreneurs face is how to market their products or services. On today's Business Beat, Jeff welcomes Ignite Social Media president, Deidre Lambert-Bounds, who shares her expertise about making social media...
How to Effectively Develop a Personal Brand to Build Credibility and Trust
When you're searching for a product or service online, do you often make a purchase from a company you’re unfamiliar with? Like most shoppers, you probably don’t do so very often. Trust is a crucial...
StartupNation Radio: Tom Berman of Nano Magic on Acquiring a Business
Welcome to another edition of StarutpNation Radio! On today's show, Jeff welcomes Tom Berman, president and CEO of Nano Magic. A merger of two formerly two different companies, today, Nano Magic is a leader in...
‘Tis the Season to Embrace Digital Marketing
This year has taken a major toll on all levels of the U.S. economy, from major corporations on Wall Street to mom-and-pop shops on Main Street. However, the State of Small Business Marketing survey conducted...
5 Common Mistakes Startups Make with Facebook Ads
There are a lot of new and small companies that rely on Facebook as a cornerstone of their marketing plan. And yet, so many brands struggle with Facebook ads. Before you continue pouring money into...
WJR Business Beat with Jeff Sloan: Put Podcasts to Work for Your Business (Episode 150)
On this morning's WJR Business Beat, Jeff discusses the power of podcasting when it comes to your company's content marketing. Did you know that, according to Omdia Tech's recent report on podcasting, global podcast ad...
A Step-by-Step Guide to Generating Local Leads with Google My Business
Why is Google My Business (GMB) important for startups and small businesses? In today's COVID-19 world, getting visibility online as a small business is more important than ever. Though there are a wide variety of...
How to Use Reciprocal Marketing as a Growth Strategy for Your Startup
Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle...
15 Ways to Increase Traffic to Your Startup’s Website
Arguably the hardest part about being an entrepreneur is not starting a business, but driving traffic to your new online business. There are many ways to increase your website traffic, and below, we will cover...
The Undeniable Power of Honesty (and How it Can Make Your Pizza Taste Better)
Why don’t people do the “honest” thing? Mostly, it’s because they’re afraid. Afraid, somehow, that the truth will hurt. And it does... except that, in retrospect, honesty is always the best policy. We know that...
5 Tips for Creating a Customer Communication Strategy During a Crisis
With companies worldwide striving to return to "business as usual," experts claim that marketing will be an essential part of recovery. But, as we know, the crisis has and continues to affect some industries far...
How to Create Valuable Content That Rises Above the Noise During a Crisis
How many times over the past few months have you been told that you must weather the storm of this unprecedented crisis? Business leaders from across sectors have been flooding to online outlets to offer...
The Power of Your Marketing Message
We’re now calling post-COVID life "the new normal." How long will this "new normal" last? What does the new normal mean for businesses, especially for startups? When attracting new customers or even when serving the ones...