Browsing Tag

maximize your marketing

23 posts
social media
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Why Your Startup Needs an Active Social Media Presence

The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide, it is crucial for startups in every industry to create a noteworthy online presence of their own. StartupNation exclusive discounts...
content curation
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How to Build a Better Brand Through Content Curation

As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the best approaches to content curation and marketing, and how search engine algorithms (such as Google’s) give preference to one type...
CRM and marketing automation
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How to Use CRM and Marketing Automation to Improve Your Scalability

Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How can I work smarter, not harder?” That’s where the power of marketing automation and your customer relationship management (CRM) comes into play. With such high demand to cut down on costs while increasing profitability, businesses are turning...
target audience
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Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will come” — has misled millions...
video marketing rewards-based crowdfunding
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How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign

Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never get to the tell — let alone the sell. Crowdfunding is an excellent way for entrepreneurs to test the concept of their product or service and determine market need (or lack thereof). Rewards-based crowdfunding is a great way...
WJR Business Beat
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WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)

One of the biggest challenges entrepreneurs face is how to market their products or services. On today's Business Beat, Jeff welcomes Ignite Social Media president, Deidre Lambert-Bounds, who shares her expertise about making social media marketing work for your small business. Tune in to the Business Beat, below, to hear Deidre's tips on social media...
StartupNation Radio
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StartupNation Radio: Tom Berman of Nano Magic on Acquiring a Business

Welcome to another edition of StarutpNation Radio! On today's show, Jeff welcomes Tom Berman, president and CEO of Nano Magic. A merger of two formerly two different companies, today, Nano Magic is a leader in creating and bringing to market cutting-edge nanotechnology powered applications made in the U.S. with special expertise in liquid products to...
digital marketing
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‘Tis the Season to Embrace Digital Marketing

This year has taken a major toll on all levels of the U.S. economy, from major corporations on Wall Street to mom-and-pop shops on Main Street. However, the State of Small Business Marketing survey conducted by Bluehost, the all-in-one website experts, found that small business owners are resilient and adaptable despite the current circumstances, and...
facebook ads
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5 Common Mistakes Startups Make with Facebook Ads

There are a lot of new and small companies that rely on Facebook as a cornerstone of their marketing plan. And yet, so many brands struggle with Facebook ads. Before you continue pouring money into advertising campaigns that aren’t delivering the results you want, let’s go over the five mistakes that a lot of startups...
reciprocal marketing
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How to Use Reciprocal Marketing as a Growth Strategy for Your Startup

Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here...
traffic
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15 Ways to Increase Traffic to Your Startup’s Website

Arguably the hardest part about being an entrepreneur is not starting a business, but driving traffic to your new online business. There are many ways to increase your website traffic, and below, we will cover the most important strategies, many of which you can implement for free! StartupNation exclusive discounts and savings on Dell products...
power of honesty
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The Undeniable Power of Honesty (and How it Can Make Your Pizza Taste Better)

Why don’t people do the “honest” thing? Mostly, it’s because they’re afraid. Afraid, somehow, that the truth will hurt. And it does... except that, in retrospect, honesty is always the best policy. We know that because we have another phrase that we repeat to ourselves throughout our lives, which is, “the truth always comes out.”...
customer communication strategy
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5 Tips for Creating a Customer Communication Strategy During a Crisis

With companies worldwide striving to return to "business as usual," experts claim that marketing will be an essential part of recovery. But, as we know, the crisis has and continues to affect some industries far more than others. Businesses deemed “essential” are struggling to meet demand, while 65 percent of retailers have noticed a decrease in...
valuable content
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How to Create Valuable Content That Rises Above the Noise During a Crisis

How many times over the past few months have you been told that you must weather the storm of this unprecedented crisis? Business leaders from across sectors have been flooding to online outlets to offer their tips on how to get through the coronavirus crisis, adapt to changing circumstances, and best leverage the “new normal”...
messaging
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The Power of Your Marketing Message

We’re now calling post-COVID life "the new normal." How long will this "new normal" last? What does the new normal mean for businesses, especially for startups? When attracting new customers or even when serving the ones you already have, there are several things that will remain true, no matter how the “new normal” evolves. In order...