Johannes Rastas is an Affiliate Marketing Manager at Supermetrics, the leading reporting automation tool for PPC, SEO, social and web analytics. Passionate about marketing, statistics and content, he’s also actively looking for new affiliates for their Supermetrics Affiliate Program.
Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle...
October 22, 2020
Startups that manage to uncover the motivation behind searches that land users on their website have an advantage over their competitors. Having access to this data provides an opportunity to deliver a superior user experience...
February 15, 2020