WJR Business Beat

WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)

One of the biggest challenges entrepreneurs face is how to market their products or services. On today’s Business Beat, Jeff welcomes Ignite Social Media president, Deidre Lambert-Bounds, who shares her expertise about making social media marketing work for your small business.

Tune in to the Business Beat, below, to hear Deidre’s tips on social media marketing:

“You’ve got to be very succinct in that message, but you absolutely have to be engaging.”

– Deidre Lambert-Bounds, president of Ignite Social Media

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

Good morning, Paul.

You know, one of the biggest challenges entrepreneurs face is how to market their products or services. Advertising is really costly, and unfortunately, you have to make a lot of hypotheses about how to approach your advertising and hope it’s right. You have to pick the right channel. You have to pick the right platform within the channel. You have to create the right messaging and the right calls to action, etc. So many ways to miss the mark.

Well, fortunately, social media marketing has many advantages that make it really well suited for startups, early stage businesses and small companies. You get to control your spend really effectively. You get to target your demo, you get instant performance data so you know how your campaign worked, which you can then use to optimize future campaigns, as well as many other advantages.

And lucky for us, well, we’ve got the country’s first and one of the most respected social media marketing companies right here in Michigan. That’s right, it’s Ignite Social Media, led by president Deidre Lambert-Bounds, and we got a chance to tap her for advice on how a small company should think about developing a social media campaign and executing it. Deidre?

So, you start with objective, what’s going to get your customers or your fans and followers to do whatever it is you want them to do. Whether that’s go to a website, purchase a product, click a link in your bio and your Instagram or whatever it is you’re trying to get them to do.

And then you have to craft the advertising content. How do we think about that, Deidre?

What’s your brand, what’s the voice that you need to speak in, and how do you get the most bang for your very limited dollars? Understanding that your voice is not the only voice going after that particular customer. So, you’ve got to use video or use engaging imagery. You’ve got to be very succinct in that message, but you absolutely have to be engaging.

If you’re a small business, put the power of social media marketing to work for you.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

Total
0
Shares
Previous Article
fintech racial and gender wealth gaps

3 Fintech Founders Share How They Are Closing the Racial and Gender Wealth Gaps

Next Article
e-commerce pain points

7 Common E-Commerce Pain Points (and How to Fix Them)

Related Posts
Read More

Ned Staebler of TechTown and Wayne State University on Challenges to Equitable Economic Growth

The president and CEO of TechTown Detroit and vice president for economic development at Wayne State University, Ned Staebler, talks with Jeff Sloan about the group’s pursuit of equitable growth, funding and access to opportunity for entrepreneurs. He shares success stories, but also explains the significant changes to communities that have to occur to draw...
Read More

Howard Handler of 313 Presents on the Business of Entertainment

Howard Handler, president of 313 Presents, talks with Jeff Sloan about live events in Detroit and how the pandemic forced venues to get creative. Learn why artists consider Detroit a go-to destination and how the area is poised for growth. And just wait until you hear where Howard’s career has taken him. Tune in below:...
Read More

WJR Business Beat: The Great Story Behind Better Made (Episode 407)

On today's Business Beat, Jeff Sloan and Paul W. Smith preview a new episode of Business Biography on Better Made Snack Foods, an example of the business diversity and entrepreneurial spirit in Detroit. Tune in to today’s Business Beat to learn what set Better Made apart from its competitors:     Tune in to News/Talk...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...