Browsing Tag
social media marketing
127 posts
5 Reasons Your Digital Ads Aren’t Performing
So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. Despite all the time and effort you’ve put into them, nothing seems to be going in the right direction. Why is that? Our best guess is you’re probably doing something wrong. There’s no need to worry,...
All You Need To Know About Cross-Channel Marketing
As a brand, are you already interacting and engaging with your customers via multiple marketing channels? Great, then you’re already ahead of the curve. Now, tell us this: Have you also ensured that all of these channels are working in tandem to deliver an integrated and seamless experience to your customers? No? Well, then it...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like TikTok and Clubhouse, along with...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
Social Media Marketing: How It Could Hurt Your Business
The following is excerpted from "Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul Minocha (Lioncrest Publishing, August 2021). Flooding social media with information about your product is not good marketing, though it is an all-too-common approach that companies take. As a professor, I often present my students with a real...
4 Painless Ways to Secure Your Facebook Business Page
Originally published in 2018. Facebook is scrambling to recover after its most recent security breach, which put an estimated 50 million users' data at risk. That's 50 million people whose personal information could have fallen into the wrong hands. In light of the breach, Facebook took safety precautions securing an estimate 40 million users' data....
5 Tricks That Will Boost Your LinkedIn Company Page
How often do you update your LinkedIn company page? Many successful entrepreneurs utilize the professional networking platform to show off the best of what their business has to offer, from sharing job openings to posting videos about their products and offerings. Other novice business owners may not utilize their company LinkedIn page as frequently —...
The 4 Key Steps to TikTok Success for Startup Brands
With over 680 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 155 countries, has the highest social media engagement rates per post, and nine out of 10 TikTokers use the app multiple times a day. A major perk is that it's still in its early stages, so...
5 Changes in Paid Advertising You Need to Know about Today
Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes...
Clubhouse Explained and 4 Reasons Why Entrepreneurs Should Find an Invite
When you think about social media, what comes to mind first? It’s likely that Facebook, Twitter, Instagram and LinkedIn are your first thoughts. Perhaps you also thought about TikTok, Pinterest, YouTube or Reddit. It’s hard to keep up with the many new social media apps sprouting up on a regular basis and can sometimes be...
WJR Business Beat with Jeff Sloan: Put the Power of Social Media Marketing to Work for Your Small Business (Episode 207)
One of the biggest challenges entrepreneurs face is how to market their products or services. On today's Business Beat, Jeff welcomes Ignite Social Media president, Deidre Lambert-Bounds, who shares her expertise about making social media marketing work for your small business. Tune in to the Business Beat, below, to hear Deidre's tips on social media...
7 Tips for Using Pinterest to Drive Traffic to Your Website
If you’re looking for Pinterest tips that will explode your traffic, you have landed in the right place. If your new website is struggling for traffic, it’s time to leverage this powerful marketing tool. Most people don’t realize that Pinterest is a place where shoppers go to find things to buy. It’s a visual search...
WJR Business Beat with Jeff Sloan: TikTok is Now Number One (Episode 169)
On this morning's WJR Business Beat, Jeff discusses the app with the highest engagement rating of any app in the world: TikTok! TikTok, a short-form video platform where users can find and enjoy quick hitting videos created and uploaded by users, is showing that the average time spent per user per month is up 325%,...
Boost Your Brand Through Social Media Engagement
In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital platforms to promote your company, creating content is only half the battle; you must also connect with your audience in a meaningful way. With this in mind, let's talk about boosting your brand with social media engagement....
‘Tis the Season to Embrace Digital Marketing
This year has taken a major toll on all levels of the U.S. economy, from major corporations on Wall Street to mom-and-pop shops on Main Street. However, the State of Small Business Marketing survey conducted by Bluehost, the all-in-one website experts, found that small business owners are resilient and adaptable despite the current circumstances, and...
5 Common Mistakes Startups Make with Facebook Ads
There are a lot of new and small companies that rely on Facebook as a cornerstone of their marketing plan. And yet, so many brands struggle with Facebook ads. Before you continue pouring money into advertising campaigns that aren’t delivering the results you want, let’s go over the five mistakes that a lot of startups...
Creating Vertical Social Networks for Niche Audiences: How This Startup Captured Millions Across the World
Of all the online innovations from the past 20 years, it is undeniable that the rise of social media is one of the biggest and most influential. The likes of Facebook, Instagram and Twitter have billions of users among them, and even those of us who aren’t actively using any social networks understand what they...
4 Ways Business Owners Can Promote Small Business Saturday on Social Media
This year, Small Business Saturday is going to look a little bit different. Launched by American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday. Local businesses host open house events, decorate their storefronts with customized marketing materials and engage with shoppers via social media to encourage their biggest shopping day of the year....
5 Pro LinkedIn Tips for Entrepreneurs
If you’re not utilizing LinkedIn to network, build and grow your brand, you’re missing out on an essential resource. According to Hootsuite, in 2019, 30 million companies were on LinkedIn (and that number is constantly growing) – so why not yours? For a technology software company like mine, LinkedIn has been a powerful tool for...
Why Your Startup Needs an Active Social Media Presence
The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide, it is crucial for startups in every industry to create a noteworthy online presence of their own. StartupNation exclusive discounts...