Browsing Tag
social media marketing
145 posts
Underrated Marketing Techniques Your Business Should Be Using
There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...
5 Tips to Authentically Market Your Startup to Gen Z
These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...
WJR Business Beat: Local Spending on Digital Advertising Grows (Episode 394)
On today's Business Beat, Jeff shares a sneak peek at the 2022 Benchmarking Report on Local Media's Digital Revenue and Borrell Associates estimates that local digital advertising will grow by 9% to a total of $93 billion in total sales in 2022 and that spend is projected to account for roughly two-thirds of all ads....
6 Videos Your Small Business Should Make
Videos are gradually becoming the favorite content format for small and big businesses because of their engaging nature and ability to drive traffic. According to the recent studies conducted by MarketWatch, the global video streaming market is expected to increase by 18.96% by the year 2030. That is why including videos in your marketing strategy...
StartupNation Growth Hacks #8: Create Flash Sales to Generate Revenue Now
The eighth in a series. Flash sales are a great way to generate quick revenue while engaging and delighting your customers. Effective flash sales offer something highly desirable to your customers for a limited period of time and/or in limited quantity at an attractive discount. The fear of missing out combined with attractive pricing is a proven way to...
Creating Vertical Social Networks for Niche Audiences: How This Startup Captured Millions Across the World
Of all the online innovations from the past 20 years, it is undeniable that the rise of social media is one of the biggest and most influential. The likes of Facebook, Instagram and Twitter have billions of users among them, and even those of us who aren’t actively using any social networks understand what they...
WJR Business Beat: Social Media Advertising Remains Tops (Episode 381)
On today’s Business Beat, Jeff Sloan explains why there's no doubt that when it comes to advertising spend social media is king. Tune in to today’s Business Beat to learn which social media channel is most popular: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
Use These Tactics to Attract Customers Battling Ad Fatigue
Everywhere consumers turn, they are bombarded with ads. So how can you possibly work past the ad fatigue and banner blindness to reach new customers? Below are some tips and tricks to keep people engaged despite today's glut of information. User-generated content engages customers User-generated content (UGC) such as unboxing videos and customer reviews make...
Instagram Marketing 101: What Startups Need to Know
Instagram is no longer just a photo-sharing platform. It’s also an e-commerce app. With a billion active users a month, there’s at least a thousand potential customers for you. And when I say potential, it means it will take a fair amount of resources and strategy — the right message and branding — before these...
5 Steps to Grow Your Digital Presence
Two years after the start of the pandemic, the impact of COVID-19 continues to be felt online with e-commerce expected to reach $6.17 trillion by 2023, making up 22.3% of total retail sales. This surge in online sales is impacting businesses of all kinds that depend on their digital presence as part of their marketing...
5 Reasons Your Digital Ads Aren’t Performing
So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. Despite all the time and effort you’ve put into them, nothing seems to be going in the right direction. Why is that? Our best guess is you’re probably doing something wrong. There’s no need to worry,...
6 Tactics to Create an Effective YouTube Marketing Strategy
YouTube is the original video platform giant! It’s the second largest search engine on the internet, second only to Google; making it an ideal platform for a well-executed marketing strategy. The Google-owned platform records more than 500 hours of video content uploaded every hour and 81% of Americans regularly use YouTube. Establishing a YouTube presence...
Looking to Boost Sales? Adopt These Top 5 Marketing Tips
As we embark on a new year, developing efficient marketing strategies to drive sales is crucial for your business’ growth. Although consumer buying habits changed significantly over the past 18 months, new tools and approaches also emerged to address those changes in behavior and conquer new and existing challenges. Starting the year off strong will...
Take the Time to Avoid These Costly, Common Social Media Mistakes
Building a thriving social media presence doesn’t happen overnight, and the most common mistakes revolve around attempting to boost your reach and engagement too quickly. These blunders can cost you followers, customers and credibility. Fortunately, these mistakes are avoidable. Read on to discover how to put your best foot forward as you break into the...
How to Create a Brand Awareness Strategy That Will Generate Buzz
Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it. The concept of generating buzz to get consumers, marketers,...
Why Your Startup Needs an Active Social Media Presence
The last several years have changed marketing as we know it. Technology is rapidly changing, and it has made social media platforms more prevalent than ever. With more than 3.8 billion social media users worldwide, it is crucial for startups in every industry to create a noteworthy online presence of their own. StartupNation exclusive discounts...
7 Simple Reasons Your Social Posts Are Falling Flat
Each year, social media becomes more and more popular. While the platforms may change, the power that social has to grow your business remains steadfast. Let’s face it, if you’re not on social media, your business is most likely not even close to reaching its maximum potential. Social media has a catch though. You can’t...
How to Track Your Marketing Efforts
There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your time and dollars for nothing. It’s no question that you need to have a powerful marketing strategy to succeed. However,...
Automate Your Marketing Process With These 12 Easy-to-Use Tools
Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%. This article will reveal 12 great tools that will easily...
The Top 5 Data-Driven Marketing Strategies for Conversions in 2022
Data-driven marketing is one of the hottest topics every marketer is raving about. But, what is it? Which are the most sought-after data-backed marketing strategies to watch out for in 2022? Clive Humby, the genius mathematician and data science entrepreneur, said, "Data is the new oil." Since then, countless marketers, data experts and entrepreneurs have...