5 Frightening Causes of Small Business Failure
This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your spine. As an entrepreneur, you need to be aware of how very real and serious the potential...
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social media marketing
162 posts
LISTEN: Why Social Media Remains Hot for Your Small Business
Platforms like Facebook, Instagram, YouTube, TikTok and Twitter are a major part of people's personal lives. And there's no question these channels remain a significant part of a small business' ability to influence, attract, engage...
7 Marketing Trends Startups Should Keep Their Eye on in 2023
So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....
What Startups Need To Know About Content Marketing
Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...
4 Ways Entrepreneurs Can Identify Gaps in Their Marketing Plan
There’s a lot of talk around year-end planning, especially as we inch closer to Q4. And, while you can certainly pull together a proposed marketing plan toward the end of the year, a marketing plan...
Q&A: HighKey Entreprises’ Luke Lintz Keeps His Focus on the End User
Entrepreneur Luke Lintz is just 22, but he's already had eight-figure successes and his share of failures. He's built a digital marketing firm, HighKey Enterprises, with his brothers that is anything but low-key. Critical to...
A Quick Guide to Generating Quality Leads from LinkedIn
What do freelancers, young agencies and budding entrepreneurs have in common? It is the endless search and struggles to find quality leads and convert them into customers. Cold emailing and cold messaging aren’t so effective...
Reach Each Generation in Today’s Marketplace with These Marketing Tactics
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now, while mostly virtual, they represent just a new tool, and aren’t always fully understood when attempting to separate outreach efforts...
What It Takes to Make it as a Micro-Business
Micro-businesses are having a moment. They've grown considerably in the last several years, initially prompted by pandemic regulations and the Great Resignation, which led Americans to create 2.8 million more online micro-businesses in 2020 than...
3 Business Owners Killing it on LinkedIn (and How You Can, Too)
Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in order to be successful in the online landscape. While Facebook, Twitter and Instagram are the frontrunners, there are...
4 Quick Wins for Marketing Your Health Care Startup
With health care spending forecasted to reach $10 trillion in 2022, you want to make sure that as a health care startup, you’re putting the optimal effort (and spend) into your traditional and digital marketing...
What Is a Social Media Target Audience, and How Do You Find It?
Most modern companies know that having an online social presence is essential. It's rare to come across a business without at least a website or a Facebook page. However, an excellent digital marketing strategy involves...
How Small Businesses Can Enhance the Customer Experience
It is difficult to overstate the impact that the rise of e-commerce has had on the customer experience. From pre-purchase to post-purchase, and everything in between, the digitization of business has helped to make the...
WJR Business Beat: A Cautionary Tale About Social Media Marketing (Episode 444)
On today's Business Beat, Jeff Sloan shares sobering and cautionary news about how online shoppers use social media and what businesses must do to regain their trust. Tune in below to learn more: ...
The Benefits of Doing a Social Audit
For millions, social media is little more than a place to post the latest selfies and food pics, but as an entrepreneur, you know it has much more to offer. With nearly half of the...
The 5 Best Ways To Boost Your Startup’s Online Visibility
In your startup’s earliest days, you need to improve its online visibility as much as possible. Boosting brand awareness and making your startup visible to your target audience is the most important thing you can...
Social Listening vs. Social Monitoring: Which Is Best for Your Business?
For brands to succeed, they need to know how they are perceived on social media. They also need to know how to respond to and analyze their data from social media interactions, mentions, and other...
WJR Business Beat: BeReal Social Media App Should Be on Your Radar (Episode 431)
On today's Business Beat, Jeff details why small businesses must check out BeReal, an app that taps into consumers' desire for authenticity. Tune in below to learn more: Tune in to News/Talk 760 AM WJR...
WJR Business Beat: Unify Online and Offline Marketing for More Sales (Episode 417)
On today's Business Beat, Jeff discusses the strong alignment between online discovery and in-store purchasing and why you must make the connection between your online presence and your offline presence seamless. Tune in below to...
Underrated Marketing Techniques Your Business Should Be Using
There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely...