This time of year, ghosts and ghouls aren’t the only things that should be sending chills down your spine. As an entrepreneur, you need to be aware of how very real and serious the potential...
Platforms like Facebook, Instagram, YouTube, TikTok and Twitter are a major part of people's personal lives. And there's no question these channels remain a significant part of a small business' ability to influence, attract, engage...
So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....
Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...
There’s a lot of talk around year-end planning, especially as we inch closer to Q4. And, while you can certainly pull together a proposed marketing plan toward the end of the year, a marketing plan...
Entrepreneur Luke Lintz is just 22, but he's already had eight-figure successes and his share of failures. He's built a digital marketing firm, HighKey Enterprises, with his brothers that is anything but low-key. Critical to...
What do freelancers, young agencies and budding entrepreneurs have in common? It is the endless search and struggles to find quality leads and convert them into customers. Cold emailing and cold messaging aren’t so effective...
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now, while mostly virtual, they represent just a new tool, and aren’t always fully understood when attempting to separate outreach efforts...
Micro-businesses are having a moment. They've grown considerably in the last several years, initially prompted by pandemic regulations and the Great Resignation, which led Americans to create 2.8 million more online micro-businesses in 2020 than...
Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in order to be successful in the online landscape. While Facebook, Twitter and Instagram are the frontrunners, there are...
With health care spending forecasted to reach $10 trillion in 2022, you want to make sure that as a health care startup, you’re putting the optimal effort (and spend) into your traditional and digital marketing...
Most modern companies know that having an online social presence is essential. It's rare to come across a business without at least a website or a Facebook page. However, an excellent digital marketing strategy involves...
It is difficult to overstate the impact that the rise of e-commerce has had on the customer experience. From pre-purchase to post-purchase, and everything in between, the digitization of business has helped to make the...
On today's Business Beat, Jeff Sloan shares sobering and cautionary news about how online shoppers use social media and what businesses must do to regain their trust. Tune in below to learn more: ...
For millions, social media is little more than a place to post the latest selfies and food pics, but as an entrepreneur, you know it has much more to offer. With nearly half of the...
In your startup’s earliest days, you need to improve its online visibility as much as possible. Boosting brand awareness and making your startup visible to your target audience is the most important thing you can...
For brands to succeed, they need to know how they are perceived on social media. They also need to know how to respond to and analyze their data from social media interactions, mentions, and other...
On today's Business Beat, Jeff details why small businesses must check out BeReal, an app that taps into consumers' desire for authenticity. Tune in below to learn more: Tune in to News/Talk 760 AM WJR...
On today's Business Beat, Jeff discusses the strong alignment between online discovery and in-store purchasing and why you must make the connection between your online presence and your offline presence seamless. Tune in below to...
There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely...