social media marketing Archives

What Startups Need To Know About Content Marketing

Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...

byJT Ripton

September 16, 2022

4 Ways Entrepreneurs Can Identify Gaps in Their Marketing Plan

There’s a lot of talk around year-end planning, especially as we inch closer to Q4. And, while you can certainly pull together a proposed marketing plan toward the end of the year, a marketing plan...

byMeg Prejzner

September 14, 2022

Q&A: HighKey Entreprises’ Luke Lintz Keeps His Focus on the End User

Entrepreneur Luke Lintz is just 22, but he's already had eight-figure successes and his share of failures. He's built a digital marketing firm, HighKey Enterprises, with his brothers that is anything but low-key. Critical to...

byStartupNation

September 12, 2022

Reach Each Generation in Today’s Marketplace with These Marketing Tactics

Today’s marketing strategies prove significantly different than those from only a few decades ago. Now, while mostly virtual, they represent just a new tool, and aren’t always fully understood when attempting to separate outreach efforts...

byAllan Colman

August 30, 2022

What It Takes to Make it as a Micro-Business

Micro-businesses are having a moment. They've grown considerably in the last several years, initially prompted by pandemic regulations and the Great Resignation, which led Americans to create 2.8 million more online micro-businesses in 2020 than...

byBev Campbell

August 22, 2022

3 Business Owners Killing it on LinkedIn (and How You Can, Too)

Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in order to be successful in the online landscape. While Facebook, Twitter and Instagram are the frontrunners, there are...

byChelsea Baldwin

August 16, 2022

4 Quick Wins for Marketing Your Health Care Startup

With health care spending forecasted to reach $10 trillion in 2022, you want to make sure that as a health care startup, you’re putting the optimal effort (and spend) into your traditional and digital marketing...

byRyan Gould

August 12, 2022

What Is a Social Media Target Audience, and How Do You Find It?

Most modern companies know that having an online social presence is essential. It's rare to come across a business without at least a website or a Facebook page. However, an excellent digital marketing strategy involves...

byApril Miller

August 11, 2022

How Small Businesses Can Enhance the Customer Experience

It is difficult to overstate the impact that the rise of e-commerce has had on the customer experience. From pre-purchase to post-purchase, and everything in between, the digitization of business has helped to make the...

byNik Korba

August 2, 2022

WJR Business Beat: A Cautionary Tale About Social Media Marketing (Episode 444)

On today's Business Beat, Jeff Sloan shares sobering and cautionary news about how online shoppers use social media and what businesses must do to regain their trust. Tune in below to learn more: ...

byStartupNation

July 25, 2022

The 5 Best Ways To Boost Your Startup’s Online Visibility

In your startup’s earliest days, you need to improve its online visibility as much as possible. Boosting brand awareness and making your startup visible to your target audience is the most important thing you can...

byNahla Davis

July 12, 2022

Social Listening vs. Social Monitoring: Which Is Best for Your Business?

For brands to succeed, they need to know how they are perceived on social media. They also need to know how to respond to and analyze their data from social media interactions, mentions, and other...

byNahla Davis

July 8, 2022

WJR Business Beat: Unify Online and Offline Marketing for More Sales (Episode 417)

On today's Business Beat, Jeff discusses the strong alignment between online discovery and in-store purchasing and why you must make the connection between your online presence and your offline presence seamless. Tune in below to...

byStartupNation

June 1, 2022

Underrated Marketing Techniques Your Business Should Be Using

There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely...

byAdam Steele

April 25, 2022

5 Tips to Authentically Market Your Startup to Gen Z

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the...

byApril Miller

April 21, 2022

WJR Business Beat: Local Spending on Digital Advertising Grows (Episode 394)

On today's Business Beat, Jeff shares a sneak peek at the 2022 Benchmarking Report on Local Media's Digital Revenue and Borrell Associates estimates that local digital advertising will grow by 9% to a total of...

byStartupNation

April 19, 2022

6 Videos Your Small Business Should Make

Videos are gradually becoming the favorite content format for small and big businesses because of their engaging nature and ability to drive traffic. According to the recent studies conducted by MarketWatch, the global video streaming...

byLucy Manole

April 19, 2022