Matt Buchanan

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Matt Buchanan is the co-founder and chief growth officer at Service Direct, a technology company that offers local lead generation solutions for service businesses. He is a graduate of Vanderbilt University and has 15+ years of expertise in local lead generation, sales, search engine marketing and building and executing growth strategies. He is known for his brutal honesty delivered in a way that ultimately motivates people to improve and grow.
CRM and marketing automation
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How to Use CRM and Marketing Automation to Improve Your Scalability

Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How can I work smarter, not harder?” That’s where the power of marketing automation and your customer relationship management (CRM) comes into play. With such high demand to cut down on costs while increasing profitability, businesses are turning...