Emma McKinstry

2 posts

Emma McKinstry is the founder and CEO of 418 Communications, a Lexington, KY-based boutique public relations firm. Earlier this year, she launched the DIY PR Hub, an online resource designed to help entrepreneurs and others develop and execute their own successful public relations campaigns. Follow Emma on Twitter at @418Comms.

Use These 3 Media Coverage Tactics to Promote Your New Company and Boost Sales

You’ve worked hard to set up your new company. You came up with an idea, gave it a name, filled out legal form after legal form and designed your logo, website and other branding assets....

byEmma McKinstry

June 9, 2021

How to DIY Your Public Relations Strategy During COVID-19

You could be building the greatest company in the world, but if no one knows you exist, your efforts won’t be worth much. For this reason, good old-fashioned public relations is a key component in...

byEmma McKinstry

December 18, 2020