Emma McKinstry is the founder and CEO of 418 Communications, a Lexington, KY-based boutique public relations firm. Earlier this year, she launched the DIY PR Hub, an online resource designed to help entrepreneurs and others develop and execute their own successful public relations campaigns. Follow Emma on Twitter at @418Comms.
You’ve worked hard to set up your new company. You came up with an idea, gave it a name, filled out legal form after legal form and designed your logo, website and other branding assets. Maybe you sourced products or a manufacturer, opened a brick-and-mortar shop or successfully pitched investors on your concept. Whatever you’ve...
June 9, 2021
You could be building the greatest company in the world, but if no one knows you exist, your efforts won’t be worth much. For this reason, good old-fashioned public relations is a key component in many startup success stories. However, COVID-19 has impacted nearly every industry, including public relations. The constant COVID-19 news cycle has...
December 18, 2020