Sarah Pike

2 posts
Sarah lives in Salt Lake City, aka Silicon Slopes. She's especially interested in researching startups focused on IoT and education. When she's not teaching or writing, you can find her watching too many rom-coms or (still) trying to learn to ski.
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Giveaway “something” and they will come!

What Gives? Creating a Successful Social Media Giveaway For many startups, generating consumer interest is as hard, or harder, than getting investor interest. When growth and awareness strategies rely on increasing social media follows, likes, and participation, it’s extremely important to know what really motivates people to engage with companies on social media. Over 40...