Content management systems

Top Content Management Systems for Your Small Business

A content management system (CMS) helps small business owners organize, manage and present information digitally, such as websites, blogs and online stores. Content management systems can also help you communicate with employees and customers and achieve strategic goals like increasing online sales and loyalty.

How will you use it?

Most popular content management systems today are designed to be easy to learn and use and are available either for free or for low-cost monthly or annual subscriptions. There are, however, some that stand out in key areas, so the first step in choosing the right CMS is to figure out how you’ll use it.

Consider the following questions:

  1. Which is more important: e-commerce capabilities or communicating things like product information and industry news?
  2. Do you want something that’s as easy to use as possible, or do you have some programming experience and want more control of the details?
  3. Do you need something that’s interactive for employees, customers and the public?

Best content management systems for e-commerce

These are easy to set up and update and come with a variety of options to customize your site:

  1. WooCommerce: The most often-used CMS for small businesses, WooCommerce is integrated with WordPress, making it easy for existing WordPress bloggers to set up shop online. WooCommerce offers many pre-designed templates for your website and store, as well as plug-ins that you can purchase to boost functionality.
  2. Shopify: Like WooCommerce, Shopify is a popular CMS that’s inexpensive and easy to set up and maintain. It also offers a range of professionally designed templates that can be customized. What many users say sets Shopify apart is its reputation for excellent client service and more straightforward pricing structures than WooCommerce, so you know exactly how much you’ll pay from the start.

Best content management systems for outstanding visual elements

Knockout design templates (which form the basis of your website’s visual elements) make these content management systems ideal for sites that are less focused on generating online sales than sparking interest (think: real estate, cars, boutique hotels):

  1. Squarespace: Squarespace has e-commerce and blogging capabilities, but it’s the sophisticated and beautiful design templates that users rave about. The basic Business package allows sales of up to 20 products and the Commerce upgrade is unlimited.
  2. Joomla: For business owners who need visual excellence and want more control over every element, Joomla offers a free alternative to many of the more well-known content management systems (although it is one of the most popular CMSs in the world). While it’s more advanced than many of the others listed here, it’s also designed to be very easy to use (although people with programming know-how will enjoy tweaking it as they build their sites). It also ranks high for user satisfaction and for security.

Best content management systems for information sharing

The following are great for blogs and community forums:

  1. WordPress: The most popular blogging CMS for personal and professional sites, it’s often said that more than a quarter of the internet runs on WordPress. What makes it so popular is that you can get a free blog, it’s easy to learn with online tutorials and support, and existing blogs can easily be transformed into e-commerce sites through WordPress’s association with WooCommerce.
  2. Weebly: Weebly users love that it’s so incredibly easy to use, largely due to its drag-and-drop website-building system, and its App Center enables users to easily expand their sites’ offerings and capabilities. It’s a great basic platform for easily communicating with and selling to customers and offers good value.

Content management systems are one of the many tools needed to help small business owners reach their online market, and the above will get you started whether you need a content management system for e-commerce, visual elements or information sharing. 

Previous Article

ThinkFun Creates Strong Branding Online with Google Tools

Next Article
The Spark and The Grind

StartupNation Originals: The Spark and The Grind Author Erik Wahl Discusses Creativity

Related Posts
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...
Read More

9 Signs Your Business Needs Rebranding

When you've run a business for quite some time, it can be tempting to update the look and feel of your visual brand identity because you believe it’s the same-old-same-old. By rebranding, you might think that it can freshen your business and even give it a new life. But rebranding isn’t for always necessary. It’s...
Read More

WJR Business Beat: We’re Spending Even More Time Online (Episode 411)

In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...