Browsing Tag

blog

29 posts
conversions
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The Most Effective Ways to Optimize Your Blog Content for Conversions

When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly.  Long gone are the days when blog posts were written purely because publishing them...
SEO
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How to Build an SEO Juggernaut with Blog Content

Search engine optimization is a mysterious and powerful creature, but you can master it by consistently following a few fundamental concepts. When you apply these concepts to your blog content, you’ll create an SEO juggernaut that brings more organic search traffic to your site. 5 SEO concepts that always work All search engines have the...
marketing tool
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4 Tips to Make Your Blog Your Startup’s Top Marketing Tool

One of the top reasons that startups fail is poor marketing. If you’re looking for effective marketing ideas to pursue, consider joining the 55 percent of marketers whose top marketing priority is content creation. Your content can become your startup’s biggest ally, as companies that blog receive 55 percent more traffic than the ones that don't....
vision
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How to Move Forward When Your Startup Lacks Clear Vision

Those of us who've been in the business world for some time know what it's like to lead without a clear vision. It can be challenging to lead a team or follow a leader when we don't know exactly where we're going. It's in these moments we can lean on fundamental business practices and strategies...
Content management systems
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Top Content Management Systems for Your Small Business

A content management system (CMS) helps small business owners organize, manage and present information digitally, such as websites, blogs and online stores. Content management systems can also help you communicate with employees and customers and achieve strategic goals like increasing online sales and loyalty. How will you use it? Most popular content management systems today are designed...
Twitter Leapfrog Method
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Revolutionizing Content Promotion with the Twitter Leapfrog Method

Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article about a topic that you were an expert in and expect hundreds, if not thousands, of people to find that article. Marketers saw how impactful blogging was, and began pushing out new, 500-word articles as frequently as...
Blogging
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3 Blog Design Tweaks to Increase Engagement

Does your audience find your blog engaging? You know why having great content on your blog is absolutely essential – it gives readers a reason to engage with your brand, sets you up as a thought leader and builds trust with your prospects. But even if you have all the amazing content in the world,...
Business Writing, Blog
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Welcome Dan Tepke, New Guest Blogger on StartupNation

We're excited to welcome Dan Tepke as a guest blogger on StartupNation. Dan’s perspectives is one of entrepreneur, advisor to entrepreneurs and entrepreneurial teams, product developers and leaders. Do you have a plan B? Why? Tepke tells the story of being in a cab with and entrepreneur headed to a meeting to make a pitch....
Blogging
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3 tips to ignite sales leads from your blog

Blog your way to sales leads! “Start a blog.” We have heard this advice numerous times now from marketing experts. It sounds simple, but without a focused approach and measurable goals, it’s easy for the blog to suck time, with uncertain returns for your efforts. Many small business owners get into blogging with unrealistic expectations....
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Why Spend Time Blogging?

An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is boring (or just a way for people to vent or talk about themselves.) However, if you are not blogging, you...
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Endless Ideas for Your Blog

If you maintain a blog for your business, you've probably had days when your mind went blank. When the idea fountain stopped flowing. When your brain hit a brick wall. It's quite natural, actually. If you are writing on a regular schedule, it can be difficult at times to generate fresh, new ideas for your...
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5 Content Strategies to Drive Traffic to Your Website

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site: 1. Target the Weekends The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by...
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11 Reasons Your Business Needs a Blog

With social marketing vehicles such as Twitter, Facebook and YouTube all the rage, blogging has become somewhat of a forgotten stepchild. But this doesn’t make sense. Blogging can be one of the most effective marketing tools for the small business owner. It’s easy to start, it’s easy to maintain and it’s easy to leverage in...
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Ready to Make Your Blog Headlines Irresistible?

Want more people to read your blog? Start with the headline. If you can intrigue your audience with tantalizing headlines, your readership should soar. To that end, here are 5 tactics for making delicious headlines that your readers will eat up! Ask a Question Make your blog entry relevant to your target audience by asking...
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7 Ways to Turbocharge Your Blog

Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To that end, try the following seven business blogging tips: Add Amazing Value What are your prospective customers’ biggest problems, challenges...
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Just When You Thought It Was Safe to Enter the Blogosphere…

So, I had a meeting with my web developer. I like to call him, Satan. Satan asks me, "Don't you have a weblog?" He adds just the right amount of sarcasm and pretentiousness to his rhetorical questions to boil my blood. Now, I have heard of Lincoln logs, yule logs, and even cheese logs (which...
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Woohoo! I’m a Startup Nation blogger!

Hi everybody! Thanks for visiting my new blog on Startup Nation! I am so excited to be an official SuN blogger. When Rich Sloan contacted me about it, I just about peed my pants! I didn't thankfully. I checked. (Hey - I've had 2 kids and am getting old!) So, yeah - I'm super excited...