Tom Shapiro

65 posts
Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design. Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.
digital marketing
Read More

The 10 Hottest Online Marketing Trends in 2014

Is 2014 the year your business will explode with growth? While you’re busy this year building your entrepreneurial empire, make sure you don’t overlook these 10 super hot online marketing trends to help you gain visibility, add customers and grow revenue! 1. Content Marketing Takes the Cake We get it – content is king. What...
Internet Marketing Trends
Read More

13 Hot Internet Marketing Trends in 2013

Internet marketing is now a critical piece of just about any company’s marketing mix. There are few marketing options with the speed, efficiency and reach as internet marketing. And so you should take the time to ensure you are focusing sufficiently on your internet marketing to maximize your revenue and growth. The year 2013 will...
Read More

Getting Your Business in Front of More Hot Prospects Online

Our world today is digital. Facebook boasts approximately 850 million users, YouTube generates more than 4 billion video views daily, and there are more than 150 million blogs online. According to comScore, there are more than 18 billion monthly searches conducted by U.S. internet users.     If you are a business owner, how could you...
Mobile Boutique
Read More

7 Crazy Good Ways to Use Facebook Sponsored Stories

When thinking of Facebook Marketing, you might think about engaging with fans on your Facebook Wall. Or about advertising through standard Facebook Ads. Or about making special offers to your fans.     Well, there’s also a marketing vehicle on Facebook called Sponsored Stories that can provide your business with a crazy good marketing boost. Sponsored...
facebook advertising
Read More

7 Steps to Crazy Good Facebook Advertising

With advertising, targeting your message to a targeted audience can lead to exceptional campaign results. And that would bring a smile to any marketer’s face.  If you are looking for a highly targeted way to reach your prospective customers, you should explore Facebook advertising. The Facebook platform provides you with many options to target, and...
Facebook Marketing
Read More

Facebook Marketing: 15 Tips for Crazy Good Marketing

Facebook Marketing 15 Tips for Better Facebook Marketing Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook's own statistics, people spend more than 700 billion minutes monthly on the platform. Wow! Have you ever thought about Facebook Marketing? Therefore, it's essential that your company explore ways that your audience segments are using...
Read More

13 Steps to Building a Consumer Insights Factory

The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better each consumer. It's better for you. It's a Win-Win situation. So, how do you build a continual, reliable consumer insights engine to help you make rock-solid marketing decisions...
Read More

10 Internet Marketing Trends for 2010

Entering 2010, it is an opportune time to take a step back and identify the major Internet Marketing trends that will affect your business in the coming year. Internet Marketing is continually evolving, and 2010 will be no different. Expect change, expect innovation and expect new opportunities for your business.     In order to capitalize...
Read More

7 Ways to Juice Your Holiday eCommerce Sales

It's the holiday shopping season. If you run an eCommerce website, you need to do everything possible to increase and maximize your sales during this busy shopping period. To that end, here are 7 ways to juice your holiday eCommerce sales to drive your revenue and profits to new heights before the New Year. 1....
Read More

Get Real. Get Real-Time, That Is.

Ready or not, Google is turning real-time. In the past week, Google has started including real-time listings on the first page of its results. The initiative is appropriately called "Real-Time Search." So, instead of just listing articles, images, videos, blog postings, etc. in its results, Google is now incorporating a list of rotating items from...
Read More

The Price is Right. Or Is It??

Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you'll find yourself without orders and going out of business. Effective pricing is critical to your business success. It plays a huge role in your company's viability and...
Read More

Make Your Website Stand Out in 30 Minutes or Less

In the time it takes you to shop at your local grocery store, you could implement simple and easy changes to your website to make it stand out from the crowd. Online competition is fierce. Consumers and B2B (Business to Business) buyers have many choices. Checking out your competitors is merely a click away. So...
Read More

3 Ways to Put a Human Face on Your Website

You put a lot of time and energy into your website so that it represents your business in the right way. Sometimes, though, it can be too easy to focus on the technical and visual elements of a site before realizing that it's just not conveying a warm, human feeling. Sometimes, a business website can...
Read More

Using Your Website as an Innovation Platform

Innovate or die. OK, it's not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another. Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music...
Read More

Endless Ideas for Your Blog

If you maintain a blog for your business, you've probably had days when your mind went blank. When the idea fountain stopped flowing. When your brain hit a brick wall. It's quite natural, actually. If you are writing on a regular schedule, it can be difficult at times to generate fresh, new ideas for your...
Read More

5 Content Strategies to Drive Traffic to Your Website

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site: 1. Target the Weekends The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by...
Read More

Why You Need to be Obsessed with Your Conversion Rate

Are you obsessed? Are you totally and utterly obsessed? With your website's conversion rate, that is! Your website's conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be...
Read More

Get Inside Your Customer’s Head

What is one of the most effective ways to increase your sales? Get inside your customer's head. Simple as that. The more you understand about your customers, the more you can solve their challenges, frustrations and problems. The more you understand about your customers, the more you can help them achieve their objectives, goals and...
Read More

Are You Ready for the Holidays?

If you are an online retailer or otherwise rely heavily on the holiday season for a good percentage of your sales, guess what? It's time to prepare your website for the holidays. Believe it or not, the time is now. In September. With no time to lose! So, you're probably thinking, "Come on, Tom. You've...
Read More

Improve Your Website’s Usability in 30 Minutes or Less

You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes. Given that an easy-to-use website is one that is much more likely to generate sales for your business, it would behoove you to take 30 minutes out of...