Tom Shapiro



Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design.

Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.

It’s the holiday shopping season. If you run an eCommerce website, you need to do everything possible to increase and maximize your sales during this busy shopping period. To that end, here are 7 ways to juice your holiday eCommerce sales to drive your revenue and profits to new heights before the New Year.

1. Create Sets

Bundle products together into packages or sets. This will help you to increase your average order value. In addition, this is a great way to create easy-to-purchase “gifts.”

2. Offer a Discount or Clearance Section

This is an easy way for you to offer value to your customers while unloading unwanted merchandise.

3. Create a Gifts Section

It might seem obvious, but you’d be shocked how many eCommerce sites forget this very simple tactic.

4. Add a Bow

Touch up your product images with holiday accoutrements.  Add a bow, add snowflakes, etc. Sometimes it’s the small things that make a difference.

5. Offer a Percentage-Off Discount

Tests have shown that offering a percentage-off discount (e.g., 20% off) typically works better than offering a dollar-off discount (e.g., $20 off).

6. Clarify Order Deadlines

Make it very clear when orders need to be made in order to arrive in time for Christmas, the New Year or other holiday date. Drive orders faster by offering special discounts or benefits for ordering early.

7. Offer Free Shipping

This is a proven driver of eCommerce sales. According to ComScore, the average order value for purchases with free shipping is approximately 15% higher than when shipping is paid by the customer.

These are just a few suggestions to help you increase your holiday eCommerce sales during this busy shopping season. If you need additional help, let me know below. Thanks!

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