Browsing Tag
online sales
14 posts
3 Steps to Pivot Your Business for the Long-Term During and After COVID-19
We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable pivots that helped companies survive while aiding the greater good. However, most of these were short-term adjustments. The long-term pivoting...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
WJR Business Beat with Jeff Sloan: Study Shows Gains in Local Ad Sales for 2021 (Episode 198)
We've long been advocating for entrepreneurs to start an online business, and now it's time to take your advertising online, too! On this morning's WJR Business Beat, Jeff discusses trends and predictions in local ad sales for 2021. Local businesses are estimated to spend $127 billion on advertising with local media in 2021, and that's...
Big News: Consumers are Still Shopping Small During the Pandemic
The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with...
WJR Business Beat with Jeff Sloan: Online Purchasing is Here to Stay (Episode 107)
On this morning's WJR Business Beat, Jeff discusses a continuing trend in online purchasing. A recent study from GoDaddy shows that in states that have begun reopening their brick-and-mortar stores, the majority of consumers are still choosing to make their purchases online rather than in-store. Tune in to the WJR Business Beat, below, to hear...
WJR Business Beat with Jeff Sloan: Convenience is Key Driver of E-Commerce Sales (Episode 85)
On this morning's WJR Business Beat, Jeff discusses a study just released by Avionos, Who Wins Where, which provides lessons and insights for e-commerce brands. The study reports that the COVID-19 outbreak has accelerated changes in online shopping that are not only surprising, but also favorable to online merchants. Here's a breakdown of further key points...
WJR Business Beat with Jeff Sloan: U.S. E-Commerce Sales Explode (Episode 55)
While overall retail was down in April, e-commerce is exploding. New data from Adobe's Digital Economy Index report provides important insights into the shifting online buying trends category by category. These stats are important for online entrepreneurs to understand what's selling (and what's not). Jeff dives into the report in this morning's WJR Business Beat: StartupNation exclusive...
3 Tactics to Drive E-Commerce Sales
My now eight-year-old business began with a simple phone call from a friend. He had a small company of his own, and he was struggling to find office space that would suit his needs. He called me because I had previously worked in commercial real estate, and he hoped that I’d know of a company...
Dakota Angler & Outfitter Lures Fishing Enthusiasts With Google
Dakota Angler & Outfitter opened as a fly-fishing shop and guide service in the historic Black Hills in 1996. After working there all throughout high school and college, Hans Stephenson bought the business and set out to modernize it in 2006. He shifted to online sales, which in turn helped improve business in the physical...
Sales Tax: Why It’s Small Business Kryptonite
When entrepreneurs start small businesses, sales tax is rarely the first thing on their minds. As a small business grows, sales tax compliance often remains an afterthought. The truth is, sales tax is one of the most complicated tax obligations for businesses in the U.S., and one of the hardest areas of tax compliance to...
The Selling Family Shares Tips for Amazon Sellers
Since Amazon launched Fulfillment by Amazon (FBA) a decade ago, countless third-party resellers have used the platform’s customer service and fulfillment tools to launch small businesses of their own. Jessica Larrew and her husband Cliff are among those Amazon resellers, and they’ve launched The Selling Family to share their strategies with others. Larrew chatted with...
Are You Ready to Sell Online
Ready, set, sell online! Selling your stuff online can be a game changer for you and your business, and a way to reward yourself for all the hard work you have been putting into your business. Whether you are a brick and mortar business looking to begin your online presence or you already have an...
7 Ways to Juice Your Holiday eCommerce Sales
It's the holiday shopping season. If you run an eCommerce website, you need to do everything possible to increase and maximize your sales during this busy shopping period. To that end, here are 7 ways to juice your holiday eCommerce sales to drive your revenue and profits to new heights before the New Year. 1....
eCommerce: 45 Tips to Turbocharge Your Sales
If you are the owner of an eCommerce website, you are continuously looking for ways to improve the conversion rate on your site and to drive more sales. To that end, here are 45 tips to turbocharge your eCommerce site: Define Your Audience Segment your audience by lifetime value. Segment your audience by recency (When...