While overall retail was down in April, e-commerce is exploding. New data from Adobe’s Digital Economy Index report provides important insights into the shifting online buying trends category by category. These stats are important for online entrepreneurs to understand what’s selling (and what’s not).
Jeff dives into the report in this morning’s WJR Business Beat:
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“The biggest trend emerging, rather than buying online and having those products shipped to us is that we’re buying online and picking up in-store. These transactions tripled compared to April of last year, and this trend is likely to be part of the new normal well into the future.”
– Jeff Sloan
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