On this morning’s WJR Business Beat, Jeff discusses a continuing trend in online purchasing. A recent study from GoDaddy shows that in states that have begun reopening their brick-and-mortar stores, the majority of consumers are still choosing to make their purchases online rather than in-store.
Tune in to the WJR Business Beat, below, to hear Jeff discuss the study further:
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Good morning, Paul.
As a sign of the long-lasting impact the COVID-19 crisis will have on business well into the future, here’s a study from GoDaddy that shows that even with the reopening of more brick-and-mortar locations to shop and dine, the action is still online. If anyone thought the acceleration of conducting business online was temporary, better think again.
The recent GoDaddy study examined the performance of GoDaddy customers across 15 states and found that overall, online orders in the month of June were up 66 percent higher than in March and 97 percent higher than in February, doubling the amount of sales online versus brick-and-mortar.
Amazing, suggesting that in states that have begun reopening their brick-and-mortar stores, the majority of consumers are still choosing to make their purchases online rather than in-store. And of course, this shouldn’t come as any surprise to any of us: with the increased quality in the online purchasing journey, the efficiencies and convenience involved, and of course not to mention that many of us don’t want to take any unnecessary risk of exposure by going to a brick-and-mortar location, all combine to make online purchasing a choice that is here to stay.
So, if you’re thinking about starting a business or growing your existing one, get yourself set up online as a primary way of doing business well into the future and hone your online marketing the skills so you can beat the competition to the business.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.