Browsing Tag

brick and mortar

31 posts
local search marketing
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How Local Search Marketing Can Generate a Surge in Offline Sales

Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores of the businesses they’re looking...
pop-up shops
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Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand

Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary pop-up storefronts throughout the U.S.,...
WJR Business Beat
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WJR Business Beat with Jeff Sloan: First Insight Study Results on COVID-19’s Lingering Economic Impact (Episode 167)

On this morning's WJR Business Beat, Jeff shares results from a recent study by First Insight, which shows that even after we've been vaccinated against COVID-19, approximately half of all consumers polled say, “not so fast," regarding a return to previous habits. When it comes to having a comfort level to actually return to experiences...
Constant Contact holiday shopping survey
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Big News: Consumers are Still Shopping Small During the Pandemic

The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with...
main street
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5 Must-Haves for Starting a Main Street Business

Startups and small businesses have been the silver lining in a year as chaotic and unprecedented as 2020. Amid the COVID-19 pandemic, many individuals have realized that the time to start a business is now and are embracing their inner entrepreneur by starting a business. While so many of these businesses are based online, through...
holiday season 2020
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Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies

With Black Friday and Cyber Monday just around the corner, the holiday shopping season is officially in full swing. The events of 2020, however, will have shoppers and businesses alike navigating uncharted territory as the pandemic continues to impact consumer behavior. To help startups and small businesses understand these changes and how to pivot accordingly,...
reopening retail
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Dos and Don’ts For Reopening a Retail Storefront Post-Shutdown

The future of retail shopping in a post-shutdown world, at least for a time to come, will not be the same experience as it was before. Fast, an e-commerce payment solution, recently released consumer survey findings that examine how shopping behavior has changed during the pandemic. The Harris Poll, on behalf of Fast, surveyed 2,048...
wjr business beat
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WJR Business Beat with Jeff Sloan: Supporting Local Business (Episode 45)

On this morning's WJR Business Beat, Jeff shares uplifting news about the desire to return to small, local business. A new study just released from MomentFeed indicates that consumers intend to return to local shopping more than ever before. Of those consumers polled, 91 percent indicated that not only are they going to return to...
brick-and-mortar
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How to Move Your Brick-and-Mortar Retail Business Online

In today’s retail world, increasingly more and more transactions are occurring online. Add to this the fact that some of the world’s biggest retailers are racing to increase their share of online sales revenue, and the pressure to conduct business online is more intense than ever before. Currently, 14 percent of all transactions are estimated...
brick-and-mortar
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How Your Brick-and-Mortar Business Can Remain Competitive in an Online World

With so much competition from online behemoths like Amazon and Walmart, smaller businesses may wonder how they'll ever survive. The retail market space and its competition are no longer composed of just those stores within a local radius. Entrepreneurs are now competing with sellers nationwide that order in bulk and offer deep discounts. Add Amazon...
storefront
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How This Baker Went From an Online Business to Opening a Storefront

Rachel Dunston is the talented entrepreneur behind Rachel Makes More Cake, a popular bakeshop in Clovis, California. Dunston began her business on Instagram, posting photos of her uniquely decorated cakes and taking orders for local pickup and delivery only. Recently, she’s made the shift from an exclusively online business to a brick-and-mortar storefront. Dunston shared...
brick and mortar
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A Breakdown of the Costs of Opening a Food Truck Business

If you aspire to be a restaurateur, opening a food truck is a great way to test your cuisine and build a customer base without committing to the upkeep of a brick and mortar restaurant and managing a large number of employees. For starters, working from a truck offers lower startup costs and monthly payments....
digital
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How to Bring Your Brick-and-Mortar Business to the Digital World

For brick-and-mortar entrepreneurs, all of the business' features are right there in front of you: the storefront design, the products, the signage, the customers. You can engage with all aspects of your business directly in a set physical space. Being accustomed to this concreteness, it can be a bit of a challenge to envision your...
search rankings
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Why Brick-and-Mortar Startups Need to Strategize Search Rankings Differently

Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions, it might seem like brick-and-mortar startups are an anachronism. This is readily apparent if you look at the way we approach search rankings. E-commerce stores approach search rankings...
omnichannel
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Clicks to Bricks: Is an Omnichannel Strategy Right for You?

One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which began using physical locations as extensions and support systems of e-commerce operations. Others soon followed, including Warby Parker, Shopify and...