WJR Business Beat

WJR Business Beat with Jeff Sloan: The Startup Story of Bloomscape (Episode 214)

On this morning’s WJR Business Beat, Jeff shares a great story of entrepreneurial success happening right here in our region. The company is Detroit’s own Bloomscape, helmed by founder and CEO, Justin Mast.

Tune in to the Business Beat, below, to learn more about Bloomscape’s success:

“Our vision is to reinvent the garden center. I think any modern brand right now, any startup retailer, knows that you can start digitally. You can reach a much more potent audience across the nation faster launching digitally, and you get such an intimate, direct connection with your customers when you start that way.”

– Justin Mast, Bloomscape founder and CEO

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

Good morning, Paul.

I’m thrilled to deliver the Business Beat this morning, featuring a great story of success happening right here in our region. Today, we’re bringing you a story that started five generations back with its roots in the family business that then led an ambitious and capable entrepreneur to strike out on his own and create a startup vision for a company that now is really rolling.

Lots of validation here, lots of believers jumping on board. One such example? Well, he just completed a $15 million venture round of investment into the company, bringing the total investment by very sophisticated investors who know their business to $22 million. The company is Detroit’s own Bloomscape, and the entrepreneur, Justin Mast.

He entered the crowded and competitive field of selling plants to consumers based on his own vision of the way it should be done, including the artful blending of a direct to consumer model that includes both e-commerce, to deliver a convenient and efficient way for consumers to buy, but that also includes brick-and-mortar locations as part of the vision, as well, in order to drive that all too important sense of experience that consumers expect today.

Here’s Justin:

We started digitally. Our vision is to reinvent the garden center. I think any modern brand right now, any startup retailer, knows that you can start digitally. You can reach a much more potent audience across the nation faster launching digitally, and you get such an intimate, direct connection with your customers when you start that way. But for us, it’s not that we’re just an e-commerce company. We look to companies like Peloton or Warby Parker for inspiration, you know, retailers that have used brick-and-mortar as a frontend experience where people can go in and try on the product or meet with a specialist or concierge and really touch and feel, but that everything’s still gets delivered right to your home.

What a great story, huh, Paul? This is a good one.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

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