While we know that the pandemic has caused a drastic shift to e-commerce, we also know that brick-and-mortar businesses still depend on in-store sales to keep those cash registers ringing.
On this morning’s WJR Business Beat, Jeff offers up a few tips on how to keep those customers coming in-store and spending, such as:
- It is critical to keep the rapport and spirit of in-store staff upbeat
- Go the extra mile when it comes to safety and health guidelines
- Show your appreciation
Tune in to the segment below to hear Jeff’s tips:
“Thanking (customers) for shopping with you and showing your appreciation will go a long way toward converting those customers into loyal and regular customers.”
– Jeff Sloan
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Today’s WJR Business Beat is brought to you by Dell Technologies
Good morning!
While we know that many of our local brick-and-mortar stores and restaurants, as well, push to go online as a primary way of doing business, we know that they still depend on those in-store sales to keep those cash registers ringing.
So here are a few tips on how to keep those customers coming in-store and spending.
Number one: It is critical to keep the rapport and spirit of in-store staff upbeat. Remember, your brand, and therefore your success, is tied entirely to that critical touch point that happens between your staff and your customers. Have regular team meetings. Keep clear lines of communication with your staff open, and most importantly, establish a company culture that your staff buys into.
Once you achieve that, it’s important for your staff to conduct themselves in the customer interface in accordance with the company values and the company culture you’ve established.
Number two: Go the extra mile to not only stay within the mandated safety guidelines you have to follow, go beyond. And to achieve that, knowing that the mandated safety protocols inherently decay the in-store experience for your customers, make your in-store experience as palatable to your customers as you possibly can.
For example, knowing that there are limits imposed on how many people can be in-store at any given time, allow customers to wait in their cars and to receive a text message or a phone call from you or one of your staff members alerting them that it’s now their turn to come into the store and shop, versus having them stand outside in potentially inclement weather.
And three: Lastly, knowing that customers have many shopping options available to them today and knowing that the online buying option is a highly attractive one for many reasons, don’t forget to show your appreciation to those customers who do come into your store to shop and spend with you.
Thanking them for shopping with you and showing your appreciation will go a long way toward converting those customers into loyal and regular customers.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat, brought to you today by Dell Technologies, on the Great Voice of the Great Lakes, WJR.
