Browsing Tag
Customer Satisfaction
194 posts
Build on Metrics by Designing Effective Focus Groups
Click-through rates, purchasing history, engagement rates—such metrics are helpful, but for ultimate success as a brand, you need to get beyond the what of customer behavior and uncover the why. Focus groups are one of the most effective ways to do that. They allow you to engage your customers in conversation and gain valuable qualitative...
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
WJR Business Beat: Customer Service is King (Episode 350)
On today's Business Beat, Jeff discusses survey results on how underwhelmed people are by customer service these days despite it being the greatest opportunity for small businesses to rise to the top. Tune in to the Business Beat, below, to learn more about the survey: Tune in to News/Talk 760 AM WJR weekday mornings...
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A traditional business plan will outline its target audience through a market analysis. Using Census data, a small business can learn...
Every Business Should Offer Physical Products. Here’s Why
In an effort to increase revenue and balance cash flow, many service businesses are now attempting to mix products with their services. Customers for services ranging from personal trainers to web designers are big on the personalization and convenience factors. Hybrid solutions—products and services combined into original offerings—can help your business attract new customers and...
Ignoring Website Accessibility: Could It be Killing Your Conversions?
E-commerce has never been so popular. Post pandemic, e-commerce trading has increased by 35%, making it one of the fastest-growing years for the new digital high street. As more businesses move online in order to compete within their niches, UX perfection is key if retailers want to see success among a tidal wave of...
9 Reasons Why Your Customer Isn’t Buying (And How To Fix Them)
You've built the product, perfected the service, tweaked the website, and refined the funnel. But no one is buying; these successful entrepreneurs and members of The Oracles explain why and how to fix it. From L to R: Lewis Howes, Simon Grabowski, Chris Harder, Barbara Corcoran, Sweta Patel, Vinicius Aschidamini, Roy McDonald, Jason Hall, Jonathan Gilinski MARY...
How to Help Consumers Manage the Pressures of Inflation
Around the world, consumers are facing higher prices for goods and services due to disruption to supply lines and labor availability primarily brought about by the COVID-19 pandemic. With the consumer price index (CPI) increasing by 6.2% over the previous year — the greatest annual rise since 1990 – inflation is hitting record levels. This...
Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)
If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics and transparency? There is a growing segment of active and informed consumers who vote with their wallet, who will only...
Are You Making these 3 Customer Feedback Mistakes?
Most businesses are aware that consumer feedback is essential. Good customer feedback is crucial for the success of any business; however, negative reviews can ruin your company. When correctly done, getting feedback from your consumers can substantially help your business. Besides, how else will you understand what your consumers are thinking if you’re not asking?...
5 Steps to Hypergrowth without Funding
Entrepreneurs, especially first-timers, have a knack for getting caught up in startup myths. These include, among others: Find your growth hack, you have to get venture funding, spend money to make money, move to Silicon Valley. These can all help in the right context, but if I’ve learned one thing as a successful serial entrepreneur,...
Why Taking a Customer-Centric Approach Significantly Reduces Risks and Increases Your Chance of Success
To build successful businesses, entrepreneurs must fall in love with solving customer problems more than their own ideas. Entrepreneurs often rush to build and test their ideas using the lean startup methodology. They are taught and believe that they should “fail fast.” Unfortunately, most entrepreneurs do a great job failing. Harvard reports that 95% of...
The Dos and Don’ts of Client Retention
One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades. This is certainly difficult, but not impossible, and should be the main focus of every SaaS company in order to...
It’s Not Too Late to Make 2021 the Year of the Customer
This is a story about the importance of amazing customer service. Sometimes, entrepreneurs can get too caught up in the day-to-day problems and trying to make money that they forget there are actual humans purchasing their products and services. Recently, I bought a small gift for my daughter that ended up deteriorating within a few...
How to Make the Most of Small Business Saturday
Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception. The shopping holiday has helped local small businesses and entrepreneurs garner attention in their communities and drive sales before the...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
Goldfish Swim School CEO Shares 5 Must-Haves in Post-Pandemic Playbook
Over the course of the last year, it’s been remarkable to watch successful adjustments to remote work, new innovation projects and everything in between, as small businesses across the nation quickly adapted to changes brought on by the pandemic. As we’ve surpassed the one-year mark of COVID-19 and inch closer to a return to normalcy,...
What is Product-Market Fit? How to Leverage Customer Development to Move Your Business Forward
So, you've got a startup idea. The first major challenge you'll need to overcome is achieving product-market fit. So why do so many entrepreneurs leave this up to chance? Creating a product that solves a real problem starts even before you launch your business. This is the process of customer development; and too few entrepreneurs...
Tips for Turning Your Side Hustle Into a Thriving Full-Time Business
The story of my company, White Spider, began when I rented out the guest bedroom of my San Francisco apartment. I initially did it to make some quick cash to buy a used bike, but that weekend turned into many, and the bedroom became a mainstay on Airbnb. Eventually, I quit my high-paying job as...
WJR Business Beat with Jeff Sloan: Rising Concerns For Consumer Data Privacy (Episode 281)
On today's Business Beat, Jeff discusses today's concerns among consumers regarding data privacy, and how this impacts small businesses. Tune in to the Business Beat, below, to learn more about data privacy concerns and how they can impact your business: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR...