Browsing Tag
Customer Satisfaction
207 posts
WJR Business Beat: Omnichannel Retail Works Best (Episode 428)
You must be both online and offline in an omnichannel approach to have the best odds of success, Jeff Sloan says on this episode of the Business Beat. Tune in below to learn why: Tune...
Create Brand Loyalty and Acquire Lifetime Customers in 3 Steps
Building a high level of customer participation into your brand’s DNA will reap long-term rewards. There is no better time to think about how you want to set your company up for successful brand-customer relationships...
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by...
5 Ways Technology Can Improve Brand Awareness
Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a...
How to Keep Vendors and Clients Happy During Supply Chain Hiccups
Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and...
The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears
We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy. With so many options (and many at...
Avoiding Dumb Decisions in a Smart Tech World: Here’s When to Listen to Your Gut
Technology has become the backbone of how modern businesses function, with all types of organizations using tech applications to manage nearly every aspect of operations, from customer service to employee engagement. Whether using smart tech...
The Customer Is Always Right: Why Startups Should Pay Attention To CX Data
The customer experience is the key to any marketing success strategy. Mimicking the age-old catchphrase of ‘the customer is always right, the role of CX data in a growing e-commerce landscape is vital if you...
7 Ways to Empower Your Customer Service Team
You want each representative of your brand to be informed and effective in helping customers. You want them to be able to answer a question quickly and independently without the need to pass things off...
How E-Commerce Startups Can Win in the Visual Economy
The human brain is hardwired to process visual information. In fact, we respond to visuals 60,000 times faster than we do to text. It’s no surprise, then, that 65 percent of us are visual learners,...
How to Leverage Customer Insights to Drive New Customer Acquisition Strategy
At its core, leveraging customer insights lets your business look into the hearts and minds of current and potential buyers. Tapping into customer insights offers a way to take the pulse of your target audience,...
Want Happier Customers? A Remote Workforce Could Be the Answer
Working remotely became a way of life in 2020. It went from a privilege that some had to a necessity for large swathes of the workforce. Research shows that more than half of the American...
3 Steps to Pivot Your Business for the Long-Term During and After COVID-19
We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable...
WJR Business Beat: Customer Experience Matters Most (Episode 373)
On today's Business Beat, Jeff Sloan explains the importance of providing a supreme customer experience. Tune in below to learn what consumers say that experience must have: Tune in to News/Talk 760...
Customer Interviewing Techniques to Help Your Startup Thrive
Interviewing customers helps establish a target audience and learn important information about their buying habits and behaviors. However, you must know the proper techniques to get the most out of your conversations. That will help...
5 Signs Your Startup Is Targeting the Wrong Audience and How to Solve It
No doubt creating a startup can be challenging by definition. It couldn’t be otherwise since startups aim to disrupt industry. But how do they find their place in it? Innovation is their ultimate weapon, launching...
WJR Business Beat: The Best Way to Reach Customers? The Old-Fashioned Way (Episode 371)
On today's Business Beat, Jeff Sloan shares data showing that customers prefer a real person-to-person interaction by phone to other forms of communication. Tune in below to learn how you to leverage this tactic: Tune...
How Blindster’s Kyle Cox Started From Scratch With a Strong Customer Focus
Many entrepreneurs have many beginnings, endings and renewals woven in their stories. The path of any entrepreneur is rarely a straight line. I started Blindster with the firsthand knowledge of the sometimes wayward road self-employment can...
A Healthy Work Culture = Happy Employees, Happy Customers
Roughly 25 years ago, I teamed up with Dr. Larry Patterson to found Eye Centers of Tennessee (ECOTN). When we launched the business, you could count the number of people who believed in our venture...
Build on Metrics by Designing Effective Focus Groups
Click-through rates, purchasing history, engagement rates—such metrics are helpful, but for ultimate success as a brand, you need to get beyond the what of customer behavior and uncover the why. Focus groups are one of...