Lean in to These 6 Timeless Tips for Marketing Success
If the last two years have taught small businesses anything, it’s that adaptability needs to be a top priority. Despite the many ways SMBs have had to change the ways they do business over the past two years, the fundamentals of marketing remain constant. Marketing, at its roots, is a simple practice. While landscape changes...
5 Content Marketing Myths Limiting Your Startup’s Growth
Most entrepreneurs understand why content marketing is important, but when it comes to explaining what it is and how to utilize it to grow their business, many don’t know where to begin. While there are a lot of common myths surrounding content marketing, at its most basic level, it is about using content strategically to...
After a Year of the Pandemic, Here’s What Consumers Will Prioritize in 2021
As we enter the second year of navigating the COVID-19 pandemic, the global landscape looks much different than it did in early 2020. Startups and small businesses continue to pivot and adapt their operations to meet both the changing demands of shoppers and the near constant evolution of local regulations. Meanwhile, the average consumer’s personal...
Big News: Consumers are Still Shopping Small During the Pandemic
The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with...
Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies
With Black Friday and Cyber Monday just around the corner, the holiday shopping season is officially in full swing. The events of 2020, however, will have shoppers and businesses alike navigating uncharted territory as the pandemic continues to impact consumer behavior. To help startups and small businesses understand these changes and how to pivot accordingly,...
Email Marketing Best Practices to Implement During a Crisis
Today, people are more engaged online than ever before, and email marketing has continued to prove it’s one of the most effective marketing tools out there. At a time when communicating with customers is so important for small businesses, there are certain best practices and guidelines to follow for developing and sharing the right content. StartupNation...
3 Essential Email Marketing Trends to Utilize in 2019
Technology advancements in email marketing have come fast and furious, with automation and integrations bringing new capabilities to businesses of all sizes. Some of the major benefits include the ability to automate a series of personalized communications to customers and prospects, which can play a major role in cultivating customers and improving sales conversion rates....