Dave Charest

7 posts

Dave and his team at Constant Contact are on a mission to provide small businesses and nonprofits practical, step-by-step marketing advice so they can do more business and more for their cause. He's grateful to show organizations how to simplify online marketing.

Lean in to These 6 Timeless Tips for Marketing Success

If the last two years have taught small businesses anything, it’s that adaptability needs to be a top priority. Despite the many ways SMBs have had to change the ways they do business over the...

byDave Charest

February 8, 2022

5 Content Marketing Myths Limiting Your Startup’s Growth

Most entrepreneurs understand why content marketing is important, but when it comes to explaining what it is and how to utilize it to grow their business, many don’t know where to begin. While there are...

byDave Charest

May 25, 2021

After a Year of the Pandemic, Here’s What Consumers Will Prioritize in 2021

As we enter the second year of navigating the COVID-19 pandemic, the global landscape looks much different than it did in early 2020. Startups and small businesses continue to pivot and adapt their operations to...

byDave Charest

March 15, 2021

Constant Contact holiday shopping survey

Big News: Consumers are Still Shopping Small During the Pandemic

The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and...

byDave Charest

November 28, 2020

Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies

With Black Friday and Cyber Monday just around the corner, the holiday shopping season is officially in full swing. The events of 2020, however, will have shoppers and businesses alike navigating uncharted territory as the...

byDave Charest

November 17, 2020

Email Marketing Best Practices to Implement During a Crisis

Today, people are more engaged online than ever before, and email marketing has continued to prove it’s one of the most effective marketing tools out there. At a time when communicating with customers is so...

byDave Charest

May 19, 2020

3 Essential Email Marketing Trends to Utilize in 2019

Technology advancements in email marketing have come fast and furious, with automation and integrations bringing new capabilities to businesses of all sizes. Some of the major benefits include the ability to automate a series of...

byDave Charest

January 14, 2019