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Sales

182 posts
Small Business Saturday
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Make a Splash With Your Startup on Small Business Saturday (and Beyond)

If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business Saturday (SBS)? Small Business Saturday is part of the post-Thanksgiving weekend that kicks off the holiday shopping season. Businesses nationwide...
CRM and marketing automation
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How to Use CRM and Marketing Automation to Improve Your Scalability

Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How can I work smarter, not harder?” That’s where the power of marketing automation and your customer relationship management (CRM) comes into play. With such high demand to cut down on costs while increasing profitability, businesses are turning...
Marketing Demand
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2021 Marketing Trends to Grow Your Business

When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow your small business. Expand your reach Being a small business owner is no small feat. From maintaining the back-of-the-house books...
clients
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5 Ways to Totally Impress Your Clients on the Phone

You’ve talked your prospective client into hearing your pitch or learning more about your products over a call. But now, how do you impress your clients on the phone? There are a few surefire ways to make a stellar first impression over the phone, as outlined below: Smile Just as in-person guests can see your...
burn the business plan carl schramm
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Former Ewing Marion Kauffman Foundation President and CEO on 5 Things Every Aspiring Entrepreneur Should Know

The following is excerpted from "Burn the Business Plan: What Great Entrepreneurs Really Do" by Carl Schramm. Copyright © 2018 by Carl Schramm. Reprinted by permission of Simon & Schuster, Inc. All Rights Reserved. Good companies don’t happen overnight Of course, because of the media-driven narrative of entrepreneurial success, many entrepreneurs dream of starting an...
connected accounting
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Save Time and Transform Your Business with Connected Accounting

In order to keep up with the demands on your valuable time and ensure the future longevity of your business, it’s imperative to be automated now. The simplest way to get started is by automating your accounting tasks. You’ll save time and money by moving your accounting to the cloud, if you haven’t already. It’s...
technology
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3 Major Technology Trends to Streamline Efficiency and Productivity

As an entrepreneur, you should keep up with business trends to ensure you’re using the latest practices and strategies. Technology can help you streamline efficiency and productivity while also helping you reach and retain a broader audience. Sponsored: Visit our Dell partner page for discounts and exclusive offers Here are three technology trends to keep...
company
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Starting Small Paved the Way to Big Growth for This Company

Mike Faherty is the founder and CEO of ProSales Connection, a marketing firm that specializes in working with B2B companies to build their sales pipelines. From inbound marketing to content marketing to conversion strategies, Faherty says his company’s competitive advantage is its commitment to bring value to its clients, which strengthens relationships and opens more opportunities...
customer relationship management
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5 Reasons Why Your Startup Should Use a Customer Relationship Management Solution

Some entrepreneurs hold the notion that customer relationship management (CRM) solutions are like marble lobbies and corporate jets: fine for large enterprises, but unnecessary and expensive for startups and small companies. But how wrong they are. The misconception arose in the technology's early days, when the software was seven-figure expensive and required installation teams to...
calling
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Why the Art of Calling Isn’t Dead (Especially for a Startup)

We are in a day and age where the lines of communication are always open, even if you try to escape. As I sit down to write my thoughts for this article, I see email notifications pop up on an almost constant basis. While email is a quick and (sometimes) non-intrusive way to communicate, according...
Inspire Your Salespeople
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Go Beyond Money to Inspire Your Salespeople

Salespeople are the folks that open doors and close sales. They are responsible for generating the lifeblood of your business: revenue. However, your salespeople are also your frontline, and oftentimes the only touchpoint customers have with your company. In their role, they act as ambassadors of your brand. To ensure that your team remains highly motivated and...
point of sale
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How New Generation Point of Sale Systems Can Help Retain Customers

If your startup plans include a brick and mortar store, no doubt the selection of a point of sale (POS) system is on the list of purchases before you open your doors. Today’s entrepreneur, however, has more to consider outside of the traditional in-store POS system. Recent technology allows point of sale systems to not...
modern consumer
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Everything You Need to Know About Modern Consumer Shopping Habits

In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections are estimated to reach up to $4.06 trillion. Also, 96 percent of Americans with internet access have made an online purchase at some point in their lives, 80 percent having done so in the last month alone. These...
b2b
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3 Steps to B2B Success That Will Transform Your Business

It’s no secret that some of the largest success stories in the mobile age have been consumer-driven companies like Tinder, Snapchat and Uber. We’re part of a changing ecosystem where customers are not only demanding a digital, modernized experience, but expecting it. When it comes to the B2B space, traditional, antiquated systems, like point of...
customer experience
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What Startups Need to Know About Customer Experience

For startups of all types, it can be confusing how to best take stock of and manage the sales process from the customer perspective. Many outdated ways of thinking have either changed or become obsolete. There’s an increase in companies shifting from thinking about their customers through the lens of a buyer’s journey or traditional sales...
Content management
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How to Justify Your Sales Content Management Spend Before Year’s End

Startups need to be very strategic about their investments, and it can seem hard to justify a big marketing spend, like requesting a new or replacement Content Management System (CMS). However, while you’re budgeting for 2018, now is the best time of year to have the discussion. You may not feel like you have the proper...
new year
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4 Things You Need to Do to Plan For The New Year Before January

Happy New Year! Well, not yet, but for your business, it might as well already be. Why do I say that? Because in my experience, if you wait until January to set your business goals for the impending year, you’re already too late. You want to be implementing a plan in January, not lagging behind...