Get Inside Your Customer’s Head

16 Sep 2009

Tom Shapiro

Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design.

Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.

What is one of the most effective ways to increase your sales? Get inside your customer’s head. Simple as that.

The more you understand about your customers, the more you can solve their challenges, frustrations and problems. The more you understand about your customers, the more you can help them achieve their objectives, goals and dreams.

To that end, here are 7 ways for you to interact with your customers to gain better insights into who they are and what they want:

7 Effective Ways to Get Inside Your Customer’s Head

1. Surveys

Distribute online surveys via your website or email, and ask pointed questions that get at the heart of your customers’ needs.

2. Crowdsourcing

Leverage the brainpower of your target audience by having them actively help you to build new products and services through online crowdsourcing.

3. Suggestion Forms

Even a simple suggestion form on a website can yield useful ideas from your audience.

4. Web Analytics

Mine your web analytics to uncover where your prospective customers are spending time on your site.

5. Forums

Actively participate in online forums, asking questions that will provide you with insightful feedback.

6. User Testing

Hire an agency to conduct user testing of your website, or simply ask a few prospective customers to walk through your website with you. Let them voice their thoughts as they navigate through your site.

7. Pick Up the Phone

Try picking up the phone and asking both customers and prospective customers what their three biggest challenges are today. The answers may surprise you.

These are just a few suggestions to help you gain customer insights in order to accelerate your business growth. If you need additional help, let me know below or at Thanks!

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