Market Research vs. Consumer Research: Key Differences
Conducting well-thought-out research is of critical importance when starting your entrepreneurial journey. It ensures the success of your…
Browsing Tag
market research
46 posts
Effective Marketing Strategies for Early-Stage Startups
Early start-stage startups need to take advantage of these common marketing strategies to compete for more customers as…
How to Conduct Market Research
You’ve gone through a lot already in starting up your business. Many organizational decisions are behind you and…
How to Use AI Copilot to Create a Marketing Strategy
Whether you’re a startup striving for visibility or an established business, the challenge of getting your products and…
How to Spot the Difference Between a Million-Dollar Business Idea and a Dud
The startup life is built on the notion that anyone has the power to make it big with…
4 Reasons Why Choosing the Right Business Model is a Make-or-Break Decision
When launching a startup, most entrepreneurs are focused on fine-tuning their product or service. While this is a…
How to Conduct Market Research for Startups: The Market-In Approach
Startups often overlook market research, specifically the market-in approach, but it is a crucial component of a successful,…
A Step-By-Step Guide to Writing a Killer Business Plan
A business plan is as important to a new business as a map is to a ship, or…
WJR Business Beat with Jeff Sloan: Why Small Businesses Fail (Episode 271)
On today’s Business Beat, Jeff discusses the top reasons that businesses fail, as found from a study by…
3 Keys to Business Planning in a Pandemic World
The concept of having a business plan may seem cliche, but the reason so many business mentors and…
7 Steps to Successfully Launch a Product
There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You…
5 Step Process for Turning a Hobby Into a Side Hustle
Many successful entrepreneurs started by taking a hobby and turning it into a side hustle. That side hustle…
How to Use the COVID-19 Crisis as a Catapult Into Entrepreneurship
Whether you’re one of the 40 million plus Americans who’ve lost their job during the COVID-19 crisis, or…
5 Actionable Steps to Unlock Your Entrepreneurial Spirit During Quarantine
COVID-19 has not only drastically impacted the health, finance and business sphere, it’s also had serious ramifications on…
Building a Sustainable Brand: Why Going Green is Good for Business
Today, consumers care more about where their products come from than ever before. With many brands reaping the…
Don’t Let These 5 Sneaky Startup Expenses Break Your Budget
The budget is one of the most important components of your startup’s business plan. An in-depth knowledge of…
8 Common Mistakes to Avoid When Launching an App
You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to…
Why Consumer Lifestyle Data is the Key to Successful Marketing
Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand…
Why All Budding Entrepreneurs Need to Embrace Market Research (and How to Do It)
Market research is one of the most powerful tools available to budding entrepreneurs. Effective market research can not…
How to Turn Your Passion Into a Successful Business
Mark Twain once said, “Find a job you enjoy doing, and you will never have to work a…