market research Archives

How to Spot the Difference Between a Million-Dollar Business Idea and a Dud

The startup life is built on the notion that anyone has the power to make it big with the right idea and a lot of hard work. Technology continues to level the playing field for...

byWes Dening

January 20, 2022

4 Reasons Why Choosing the Right Business Model is a Make-or-Break Decision

When launching a startup, most entrepreneurs are focused on fine-tuning their product or service. While this is a critically important element of the process, successful entrepreneurs must first focus on choosing the right business model....

byLucas Miller

October 12, 2021

How to Conduct Market Research for Startups: The Market-In Approach

Startups often overlook market research, specifically the market-in approach, but it is a crucial component of a successful, sustainable growth strategy. You can't grow if you don't know. Too many founders, especially those who come...

byColin Steele

October 7, 2021

A Step-By-Step Guide to Writing a Killer Business Plan

A business plan is as important to a new business as a map is to a ship, or blueprints are to an architect. A written business plan will guide your actions and keep you focused...

byMeredith Wood

October 5, 2021

WJR Business Beat with Jeff Sloan: Why Small Businesses Fail (Episode 271)

On today's Business Beat, Jeff discusses the top reasons that businesses fail, as found from a study by CB Insights. Tune in to the Business Beat, below, to learn more about why small businesses fail:...

byStartupNation

August 6, 2021

3 Keys to Business Planning in a Pandemic World

The concept of having a business plan may seem cliche, but the reason so many business mentors and coaches advocate for planning is because it works. Developing a business plan will increase your chance of...

byBri Seeley

January 31, 2021

7 Steps to Successfully Launch a Product

There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business...

byEric Goldschein

October 23, 2020

5 Step Process for Turning a Hobby Into a Side Hustle

Many successful entrepreneurs started by taking a hobby and turning it into a side hustle. That side hustle can eventually turn into a bona fide business. But where do you even start? StartupNation exclusive discounts...

byLaura Guillaume

October 7, 2020

How to Use the COVID-19 Crisis as a Catapult Into Entrepreneurship

Whether you’re one of the 40 million plus Americans who’ve lost their job during the COVID-19 crisis, or the pandemic made you realize life is too short and it’s time to pursue your passion, you...

byMarissa Tilley

July 1, 2020

5 Actionable Steps to Unlock Your Entrepreneurial Spirit During Quarantine

COVID-19 has not only drastically impacted the health, finance and business sphere, it’s also had serious ramifications on social behavior. Mandatory quarantines have forced people to remain home for weeks (even months) at a time....

byBryan Janeczko

May 1, 2020

Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. With many brands reaping the rewards of a more socially and environmentally friendly approach, it’s time for startups to follow suit in...

byMatt Tilbrook

April 22, 2020

Don’t Let These 5 Sneaky Startup Expenses Break Your Budget

The budget is one of the most important components of your startup's business plan. An in-depth knowledge of your cash flow and expenses will allow you to make more informed decisions and manage your business...

bySimon Slade

March 1, 2020

8 Common Mistakes to Avoid When Launching an App

You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to find your app and tell you how great it is. The problem is: there are all kinds of...

byAngelo Sorbello

December 3, 2019

Why Consumer Lifestyle Data is the Key to Successful Marketing

Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer...

byBeybin Esen

August 16, 2019

Why All Budding Entrepreneurs Need to Embrace Market Research (and How to Do It)

Market research is one of the most powerful tools available to budding entrepreneurs. Effective market research can not only help you decide if your business idea is worth pursuing, but it can also help you...

bySimon Slade

July 10, 2019

How to Turn Your Passion Into a Successful Business

Mark Twain once said, “Find a job you enjoy doing, and you will never have to work a day in your life.” However, over 87 percent of America’s workforce is unable to reach their full...

byKevin MacCauley

May 19, 2019

How to Successfully Define and Grow a Niche Brand

You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re...

byBenjamin Barnett

April 9, 2019

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

The following is excerpted from "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers....

byAlberto Savoia

March 5, 2019

7 Steps to Turn Your Great Idea Into a Profitable Business

The world can always use more great ideas that foster changes and improve lives. But, what would be even better is if those ideas were turned into profitable businesses that provided a product or service...

byJohn Rampton

February 11, 2019

7 Lessons Business School Won’t Teach You — But Being an Entrepreneur Will

You learn many critical skills in business school: self-discipline, strategic thinking, better time management and a broader worldview, amongst many others. Also, you learn useful academic theories and how to apply them to real-world problems....

byChris Porteous

February 8, 2019