How to Conduct Market Research

10 Jan 2015
Conducting market research can help provide  entrepreneurs a boost of confidence or send them back to consider changes to their strategy. Quite often the first thought that a new entrepreneur has...
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Understanding Your Market

14 Aug 2013
The marketplace - and its relationship to your product - is organic, forever evolving and morphing, oftentimes in ways that neither the marketer nor the end user anticipated, intended or even recognizes. The only way to assess that relationship accurately is to walk in the target’s shoes, get on the ground level with them and understand the challenges they face, the rewards they seek and experience what it really is that drives them to purchase and to embrace your product.