Alberto Savoia

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Alberto Savoia is an award-winning entrepreneur, innovator and speaker. Today, in addition to working on his own ideas and projects, he teaches his unique approach to beating the Law of Market Failure in seminars and workshops at Google and Stanford University, and to organizations and entrepreneurs all over the world. Prior to Google, Savoia was director of software research at Sun Microsystems, where he played a key role in the development of Java technology and tools. He has won significant industry recognition and awards, including the Wall Street Journal Technology Innovation Award, InfoWorld's CTO 25 Award and InfoWorld's Technology of the Year Award.
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

The following is excerpted from "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers. The Fake Door Pretotype The name for the Fake Door pretotype comes to us courtesy of Jess Lee, who at...