Colin Steele

1 post
Colin Steele is head of content at York IE (, a strategic growth and investment firm, where he directs content strategy and advises startup services clients. He is an experienced technology media professional with an extensive background in editorial strategy, social media, public relations and journalism.
market-in approach
Read More

How to Conduct Market Research for Startups: The Market-In Approach

Startups often overlook market research, specifically the market-in approach, but it is a crucial component of a successful, sustainable growth strategy. You can't grow if you don't know. Too many founders, especially those who come from a technical background, take a product-out approach to building their offering and scaling their company. They create a product...