Online Marketing Archives

Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts

It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including...

byJessica Thiefels

May 10, 2019

Boost Your Online Marketing: SEO Tips for the Holidays

With the holidays just around the corner, you’ll want to increase your online marketing efforts to get that extra revenue. E-commerce sales are projected to grow 18 to 21 percent over last year, with a...

byConstantina Kokenes

December 4, 2017

The Future of Entrepreneurship and Virtual Reality

Virtual reality is all the rage right now. Researchers predict there will be almost 140 million VR headsets in use by 2025, of which, 90 percent will be mobile. Mastering the concept of virtual reality...

byJustin Tsai

October 10, 2017

7 Online Marketing Strategies to Grow Your Business Exponentially

Every business wants “hockey stick growth,” where you go from flat growth to exponential gains. These online marketing strategies will help you get there. Why online marketing? Offline or traditional marketing works great for a...

byKenneth Burke

September 28, 2017

Lessons from the Field (of Dreams)

Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you...

byPatrick Jager

June 2, 2016

8 Essential Online Marketing Tools

Nowadays, marketers are spoiled with hundreds if not thousands of tools they can use for their online marketing campaigns. There are tools for email marketing, SEO, A/B testing, social media, content marketing and more. While...

byFelix Tarcomnicu

April 21, 2016

Why everyone needs remarketing

Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing,...

byBob McCarthy

July 29, 2015

Losing Faith in Internet Marketing?

Losing Faith in Online Marketing? If you’re losing faith in Internet marketing, chances are your agency either hasn’t performed to your expectations … or your expectations are unrealistic. In either case, your digital marketing agency...

byMike Canarelli

July 24, 2015

Online Marketing Trends, marketing tasks

Four Tips for Marketing Your Small Business Online

Marketing your small business online can be profitable! For most businesses, successful marketing translates into better sales. But with limited resources, small businesses don’t always have the budget to hire a full-time marketing manager. Luckily,...

byRyan Johnson

October 10, 2014

5 Marketing Lessons We Can Learn from Google

I am always looking for marketing lessons to help my small business clients get better results. This week I got an unsolicited telephone call from Google, of all companies, which started me thinking. Why is...

byWendy Kenney

May 21, 2012

5 Creative Marketing Ideas for Mother’s Day

Mother's Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother's Day Contests to Mother's Day themed promotions, here are 5 creative...

byWendy Kenney

April 15, 2012

Is your E-mail Campaign Working?

You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product....

byMelanie Rembrandt

February 29, 2012

5 Things You Need to Know About Marketing Your Business On Pinterest

I've found a new addiction on the Internet; it's Pinterest. And it appears that I'm not the only one that's addicted to this amazing website. With close to 12 million active visitors in the US...

byWendy Kenney

February 8, 2012

28 Small Business Marketing Resolutions for the New Year

It is common practice to set New Year's resolutions in our personal lives, but how often do we do it for our business? As you look forward to running your small business in 2012, think about...

byWendy Kenney

December 19, 2011

9 Best Darn Holiday Marketing Ideas

The holidays can be one of the busiest and most profitable selling seasons of the year for small business owners. The key to your success is marketing. Leverage the goodwill of the season by implementing...

byWendy Kenney

October 31, 2011

The One Marketing Thing That Has Made the Most Difference For Your Business

Recently I asked small business owners to share the "one marketing thing" that has made the most difference for their business. I received some fantastic responses that range from practical to creative. Here are 31 of...

byWendy Kenney

October 1, 2011

StartupNation 1, Facebook Squatter 0

Similar to our efforts on Twitter to claim the www.twitter.com/startupnation account name, we have now achieved something similar for www.facebook.com/startupnation. As I wrote a while ago here in my blog about the Twitter squatter who...

byRich Sloan

April 24, 2011

12 Tips for Using YouTube to Promote Your Business

Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front...

byZeke Camusio

January 13, 2011

Get Real. Get Real-Time, That Is.

Ready or not, Google is turning real-time. In the past week, Google has started including real-time listings on the first page of its results. The initiative is appropriately called "Real-Time Search." So, instead of just...

byTom Shapiro

December 15, 2009