Browsing Tag
Online Marketing
92 posts
Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts
It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including newspaper, magazine and radio ad spend. While every startup has different marketing goals and unique target audiences, offline marketing, such...
Boost Your Online Marketing: SEO Tips for the Holidays
With the holidays just around the corner, you’ll want to increase your online marketing efforts to get that extra revenue. E-commerce sales are projected to grow 18 to 21 percent over last year, with a projected 25 percent of e-commerce sales coming from mobile. So how can you take full advantage of this opportunity? Here...
How This Startup Scaled to Millions in Revenue with an Online-Only Marketing Strategy
It was a light-bulb moment. “I was working for a New York City private equity firm specializing in retail and thinking about product categories,” Texas native, Paul Hedrick, said. “I realized my boots were the most expensive things I had on. And it suddenly dawned on me that there was a real business opportunity.” Soon,...
The Future of Entrepreneurship and Virtual Reality
Virtual reality is all the rage right now. Researchers predict there will be almost 140 million VR headsets in use by 2025, of which, 90 percent will be mobile. Mastering the concept of virtual reality may seem daunting, but the truth is, entrepreneurs and startup founders are already implementing online marketing tactics that pave the...
7 Online Marketing Strategies to Grow Your Business Exponentially
Every business wants “hockey stick growth,” where you go from flat growth to exponential gains. These online marketing strategies will help you get there. Why online marketing? Offline or traditional marketing works great for a lot of people, but most startups don’t have the budget to put toward print ads, commercials or other unpredictable channels....
How This Small Town Enterprise Embraces Art and Culture Through Online Marketing
Tim and Cindy Tyler travel the backroads of Mississippi to curate the best handmade foods, art and home decor that their home state has to offer. The result is The Mississippi Gift Company, their labor of love and pride. The couple got the idea for the shop in 1993, when they were newly married. “We...
National Food Group Attracts Customers with a Taste of Google AdWords
Nothing says “home” like authentic old-fashioned cooking. Chesapeake Fine Food Group welcomes visitors from across the country home to Maryland by delivering prepared gourmet goods with a taste of the Chesapeake Bay directly to their doors. “Our business is national, but we're located in Maryland,” vice president, Kate Glenn, says proudly. Founded in 1997, Chesapeake...
Birk Creative Uses Google to Collaborate With Customers
JinJa Birkenbeuel founded Birk Creative in 1997 as a way to collaborate more closely with clients and promote her and her husband’s country band. “Because of my marketing and business background, I was able to think strategically about how to build our band’s first website,” JinJa says. She applied her band’s online marketing process to...
The Treehouse Internet Group Uses Google AdWords to Produce Leads
The Treehouse Internet Group began as the online marketing department for Basement Systems, Inc., generating sales leads for specialty home contractors across the country. The group renamed itself in 2010, and in 2013 began serving other, non-competing contractors outside their established dealer network. Employees enjoyed operating from what the website calls “the coolest work environment...
Lessons from the Field (of Dreams)
Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you first saw it? I have 10 of these go-to films, one of them (and tied to the title of this article,...
8 Essential Online Marketing Tools
Nowadays, marketers are spoiled with hundreds if not thousands of tools they can use for their online marketing campaigns. There are tools for email marketing, SEO, A/B testing, social media, content marketing and more. While some are better than others, in this post I’ll talk about the ones that are the most cost effective and...
Why everyone needs remarketing
Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who...
Losing Faith in Internet Marketing?
Losing Faith in Online Marketing? If you’re losing faith in Internet marketing, chances are your agency either hasn’t performed to your expectations … or your expectations are unrealistic. In either case, your digital marketing agency has failed to properly prepare you for the machinations of a campaign. That’s a shame. In the beginning, you were...
Four Tips for Marketing Your Small Business Online
Marketing your small business online can be profitable! For most businesses, successful marketing translates into better sales. But with limited resources, small businesses don’t always have the budget to hire a full-time marketing manager. Luckily, effective marketing efforts don’t have to be extravagant or costly. These simple methods can help drive awareness, increase sales and...
5 Marketing Lessons We Can Learn from Google
I am always looking for marketing lessons to help my small business clients get better results. This week I got an unsolicited telephone call from Google, of all companies, which started me thinking. Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing? I'd be interested to hear what the people...
5 Creative Marketing Ideas for Mother’s Day
Mother's Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother's Day Contests to Mother's Day themed promotions, here are 5 creative Mother's Day Marketing ideas that will help you bring more customers in your door. 1. Create a Mother's Day Gift...
6 World’s Worst Marketing Tips
I spend a lot of time talking with small business owners about how they can get new customers and grow their business. I love hearing about new and innovative ways that companies and business owners have used to market their brand, build some buzz, and get their company in front of the right prospects. While...
Is your E-mail Campaign Working?
You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure. But don’t despair! Use this opportunity to learn from your mistakes, and to create a more...
5 Things You Need to Know About Marketing Your Business On Pinterest
I've found a new addiction on the Internet; it's Pinterest. And it appears that I'm not the only one that's addicted to this amazing website. With close to 12 million active visitors in the US per month Pinterest just happens to be the newest "big thing" in the social media world. In case you haven't...
28 Small Business Marketing Resolutions for the New Year
It is common practice to set New Year's resolutions in our personal lives, but how often do we do it for our business? As you look forward to running your small business in 2012, think about what resolutions you can make specific to your marketing plan that will give you the most buzz for your buck....