Constantina Kokenes

6 posts
Constantina is a Content and SEO Specialist at Kabbage, a fully-automated online lender for small businesses. She holds a master’s degree from Northwestern University, where she learned how to create content that could best be organically shared. She has been featured on publications such as The Huffington Post and Advertising Weekly.
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5 Ways to Revamp Your Company’s Culture

If you want your business to be a place where people would love to work, you should focus on your company’s culture. A startup’s culture should be something that isn’t just stated; it’s engrained into your vision, mission and purpose. If you’ve focused on outward growth and expansion, it’s time to look internally. Here are...
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Reviewing and Strategizing Your Startup’s Quarterly Budget

The first quarter of 2018 is almost over, which means it’s time to start reviewing your budget. Reviewing your budget on a quarterly, or even monthly, basis helps you understand where your startup needs improvements, where to scale back and where to invest. It also helps you better budget at the end of the year,...
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3 Major Technology Trends to Streamline Efficiency and Productivity

As an entrepreneur, you should keep up with business trends to ensure you’re using the latest practices and strategies. Technology can help you streamline efficiency and productivity while also helping you reach and retain a broader audience. Sponsored: Visit our Dell partner page for discounts and exclusive offers Here are three technology trends to keep...
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Boost Your Online Marketing: SEO Tips for the Holidays

With the holidays just around the corner, you’ll want to increase your online marketing efforts to get that extra revenue. E-commerce sales are projected to grow 18 to 21 percent over last year, with a projected 25 percent of e-commerce sales coming from mobile. So how can you take full advantage of this opportunity? Here...
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How to Create a Killer Seasonal Instagram Ad

Creating a seasonal Instagram ad can boost your revenue and online traffic during the peak shopping season. The holidays are brimming with consumers looking for services and gifts to provide for themselves and their loved ones. However, if you’re not sure how to make a killer Instagram ad (or you’re looking for some help to...
SEO basics
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SEO Basics: Getting Your Small Business Started

As a small business owner, there are many aspects you need to oversee in order for your business to succeed. However, one aspect you might be overlooking is search engine optimization (SEO). With SEO, you can better grow your organic presence in market. Organic presence means non-paid placement in search engine results. For example, if...