Creating a direct mail testing matrix
Testing is the path to success in direct mail Generally, testing involves just two elements – testing one…
So you thought Facebook was free
Facebook picks and chooses who sees your posts If your business has relied on Facebook to communicate with…
Using Coupons in Print Advertising as Lead Generation
The hidden benefit of coupons in print advertising Print advertising may be old school for some, but for…
Why everyone needs remarketing
Why Remarketing is a MUST for every business We can always think of some reason not to do…
Using SIC Codes to Find Business Lists
List Research: Using SIC codes to find business lists When you research business lists for direct mail or…
DIY – Do It Yourself Direct Mail
For companies that want to keep some or all of their direct mail in-house The direct marketing industry…
Direct Mail “and/or” Google Adwords?
Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? Let's see!
7 Steps to a Two-Tiered Direct Mail Strategy
Is your direct mail strategy designed to reach your best prospects? Which direct mail strategy is better? Frequent…
Three Types of Search Marketing – Understanding the Differences
When thinking about "searches," keep in mind that Local Search is more about ranking your entire website, while Organic Search is about ranking individual pages.
Generating a Lead vs. Buying a Lead
Depending on the client, the product/service and the target audience, you should consider different tactics to generate leads for each.
A clever way to generate more tweets – and expand your audience
Even if you have no experience or interest in Twitter, this technique could work for you. Thanks to…
Are direct mail brochures necessary?
Direct Mail Brochures: What good are they? This may be counter intuitive for many of you. But bear…
How to Measure “Lead Quality”
What’s your lead quality? You hear a lot about lead quality these days. That’s encouraging news. It used…
How to Build a Sales Lead Funnel
Get your sales funnel in place, start generating leads and follow up using technology and a few simple tips.