5 Essential People to Have in Your Network as You Begin Your Entrepreneurial Journey
Succeeding as a new entrepreneur might seem more challenging now than ever before. According to the Bureau of Labor Statistics, 20 percent of new businesses don’t survive for more than a year, and nearly half survive only five years. Looking through the lens of COVID-19, recent reports show that millions of businesses could close in...
Here Are 5 Best Practices for Post-Pandemic Content Marketing
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is your strategy? Human experience: Your...
Master These 5 Communication Skills to Help Scale Your Business
Communication is frequently cited as one of the most important soft skills that business professionals need. It ranked fifth on the list of Udemy’s fastest-growing soft skills for 2020, with 40% of companies planning to invest in training employees on better communication and storytelling. As an entrepreneur, this skill is critical. It’s up to you to...
10 Resources for Women Starting a Business
As you step into the role of entrepreneur, you’re going to learn countless lessons along the way. Fortunately, many have been where you are, and there are numerous resources you can use to help learn those lessons—you don’t have to learn every lesson the hard way! Get the advice and know-how you need to start...
How to Rebrand Your Startup During the COVID-19 Pandemic
The brand image you project to the world communicates how relevant, impactful, authentic and credible your business is to consumers—and it’s much more than just a logo, font or color scheme. As brand experts at Ignyte explain: "More than simply a name, term, design or symbol, a brand is the recognizable feeling a product or...
How to Be a Hands-On Leader (and Why it’s Important for You Company’s Growth)
Starting a business requires a delicate balance of hard work and high level decision-making. As the owner of your business, you determine the course of the company, the products you sell, and the strategies you adopt to promote your brand. However, the day-to-day work determines how you get there, and without hands-on leadership, your long-term...
5 Characteristics of Great Crisis Communications
Getting your crisis communications right is critical to both weathering the storm and coming out on the other side with loyal customers who are still standing by your side. Like any form of customer communication, there are many details to take into consideration, including what tone you use, your ability to connect with the customer...
How to Build a Recruitment Strategy That Attracts Millennials
Any startup that hopes to survive for more than five years needs to both attract and retain talent. However, job seekers today have radically different priorities than they did just 15 years ago. Millennials are drawn to startup company culture, “where people feel valued, which in turn fosters engagement and productivity. Similarly, the best cultures...
Omnichannel Marketing: How to Blend Online and Offline Marketing Efforts
It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including newspaper, magazine and radio ad spend. While every startup has different marketing goals and unique target audiences, offline marketing, such...
5 Signs it’s Time for Your Business to Hire Outside Help
As an entrepreneur with fire in your belly, you have no problem starting and running the core of your business yourself. However, as time goes on, you begin to wonder if you could benefit from hiring a helping hand. You may need start to seek outside advice, skills or strategies that currently don’t exist within...
4 Business Goals for First-Time Entrepreneurs
As a first-time entrepreneur, your journey will be filled with opportunities for evolution, personal growth and the first taste of what it means to be your own boss. In order to achieve all of the big moments and milestones that come along with that title, you need to be strategic and intentional about your goals....
Important Tasks for Entrepreneurs to Complete Before the End of the Year
As 2019 lurks around the corner, entrepreneurs everywhere are scrambling to address tasks that have been on the back burner for longer than we’d like to admit. From website updates and filing restructures to customer outreach and expense tracking, many tasks are often sidelined in the hustle of the daily grind. To step into the...
How to Tell Your Brand Story on Social Media (and Why You Should)
Today’s world is an advertising-heavy one, and in order for your startup to stand out, it’s important to tell your brand story. “Consumers don’t want to listen to you talk about the details of your product endlessly—that’s boring and lifeless—they want to hear a story. They want to know why you care, how you can...
5 Things You Need to Know Before Hiring Remote Employees
Remote employees are no longer an anomaly. In a recent survey by Gallup, 43 percent of surveyed Americans said that they spent some time working remotely, a 4 percent increase from 2012. What’s more, the benefits of hiring remote workers are difficult to ignore, including decreased overhead costs and increased productivity. Benefits aside, remote workers...
These 2018 Tech Trends Will Help Your Startup Thrive
Startups have the greatest opportunity to benefit from evolving technology. Already agile, new tech developments make these organizations more streamlined, effective and engaging, allowing them to increase profit and provide greater levels of service to customers and clients. “Technology can help small business owners leverage limited capital in smarter and more effective ways. In some...
5 Simple Ways to Repurpose Your Blog Content
Repurposing your blog content is valuable for three important reasons. It allows you to drive new traffic to old content, get the most of your efforts when it comes to boosting shares and lifetime value, and allows you to reach new audiences. You don’t need a lot of extra budget to repurpose blog posts, just...
4 Tips for Successfully Growing a Global Startup Business
Even the most successful global startups face challenges with managing their business from afar. When you combine cultures, business models, risks and foreign markets—there can be a lot of unknowns. Whether you’re expanding your business internationally or are already operating in several countries, a global startup needs to have proper structure and management. In order...
3 Ways to Get More Done When Working Remotely
Studies have proven that those who work remotely get more done, thanks to a lack of impromptu meetings, loud co-workers and being able to work alone, according to Hubstaff. As a remote entrepreneur myself, I’m always finding new ways to maximize my productivity, allowing me to get my work done with plenty of time to spare....
5 Video Marketing Trends Every Small Business Should Try
The importance of video marketing has been steadily growing as the popularity of YouTube, Snapchat and other video-focused platforms surface. Marketers have found that video is engaging (65 percent of viewers watch more than three-quarters of a video) and can be used across all social platforms to boost impressions, likes and more. The best part...
6 Habits of Highly Effective Leaders
Some people are born leaders; they’re naturally decisive and communicate with ease. Being a highly effective leader, however, is a learned behavior—these leaders don’t just communicate and make decisions, they improve the company’s bottom line and keep employees engaged. The question is: are you a highly effective leader? See if the following six habits match...