Online Marketing Trends, marketing tasks

Four Tips for Marketing Your Small Business Online

Successful online marketing won’t eat up your advertising budget and can translate into better sales!

Marketing your small business online can be profitable!

For most businesses, successful marketing translates into better sales. But with limited resources, small businesses don’t always have the budget to hire a full-time marketing manager. Luckily, effective marketing efforts don’t have to be extravagant or costly. These simple methods can help drive awareness, increase sales and bolster your reputation as an industry expert.

Identify Your Audience

This initial step is perhaps the most important in any marketing plan. Your business name might reach a high number of people, but if these individuals are not interested in what your business offers, you can expect a low return on investment. Instead of focusing on quantity, think quality. Put in the extra time and effort to make sure you are reaching people who will take action when they encounter your business. As a starting point, try identifying your target audience’s age, lifestyle, goals or location.

Master Social Media

Effective use of social channels builds both brand presence and trust—all without spending a dime. But it’s not enough to just launch a Twitter, Facebook or Pinterest account and post a rebate every once in awhile.

First, build an online presence by following and starting conversations with others in your industry. Then, use your position to build relationships. This process involves engaging with your audience and providing valuable content. Instead of posting about how people should come to your business, show them why you are the industry expert.

Post educational articles and helpful tips that will appeal to your audience. You can also post before and after photos to showcase your work, which could serve as starting points for conversations. When you regularly use your social platforms as opportunities to build relationships, your audience will start looking to you as a trustworthy expert—and your sales will reflect this positive perception.

Get Customers to Your Website

There are numerous websites that allow you to create visually appealing, functional websites—most are even free or require a small fee for more features. To name just a few, try WordPress, Wix or Squarespace.

Once your website is live, make sure it is easy to navigate, and that customers can quickly locate your contact information. A successful website shows customers why they should choose your business above any other. You can accomplish this by creating a gallery tab that showcases your work, a tab with industry tips or a section with insightful information about you and your employees’ work experience.

To increase exposure, it is also vital to optimize your website for search. Think about what potential search terms are most important to your business and build your website content around them. Instead of naming a section of your site “About Us,” try “About Our Sandwich Shop.”

Connect Through Email

Proofreading e-newsletters may sound like a given, but letting this step slip to the back of your agenda can take a toll on your credibility and professionalism. Before you distribute emails and e-newsletters, ensure that at least two to three people have checked for factual, spelling and grammatical errors.

To reach a larger online audience, offer an incentive to sign up for your emails. People are more likely to give their information when they receive something in return. A downloadable PDF with educational content or industry trends is just one idea. Your email list will expand, but more importantly it will include more people who are already interested in what your business has to offer.

These marketing tactics can take some time, but when your business prioritizes building relationships with the right target audience, your return will be well worth the effort.

Total
0
Shares
Previous Article
social media

How to Learn From Your Competitor’s Social Media Presence

Next Article
Hundred-Dollar Bills

Making Deals with Copyright Owners: How Tech Entrepreneurs Can Postpone Expensive Payments

Related Posts
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
monitors
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...
press release
Read More

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
homepage
Read More

How to Ensure Your Homepage Helps Your Business Reach Its Goals

If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one.  An excellent homepage will help your small business grow by facilitating the buyer’s journey,...