Browsing Tag
small business marketing
63 posts
5 Tips for Marketing with Facebook Live
In our business, my husband and I are always looking for new ways to reach clients online, using Instagram, Facebook and even Snapchat. We regularly use these platforms, giving potential buyers an exclusive peek into...
Instagram Stories: The Marketing Tool Your Startup Needs
You’ve likely heard a lot about Instagram Stories, but what exactly is the fuss about it? Are you interested in learning how to use these Stories as a digital marketing tool for your startup? In this...
Press Release: How to Write One That Will Get Published
There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with...
Female Founders: 3 Ways They are Marketing Authentically
Many consumer-facing businesses aim to fill a need or solve a problem for their customers. In some instances, the business concept stems from a personal need that hits close to home for the founder or a...
Neuromarketing: Why Marketing is All in the Mind
“Logic will get you from A to Z … imagination will get you everywhere," are not just famous words by Albert Einstein, but a clever tactic used all the time, by the world’s greatest novelists,...
Hellbender Brewing Company Uses Google Products to Engage with Customers
For Ben Evans and Patrick Mullane, the founders of Hellbender Brewing Company, beer isn't just a good time—it's a good cause. “We just think there's a better way to brew,” Patrick says. That's why, after...
Q&A with Mark Kaye on Snapchat for Business
Earlier this year, mobile messaging app Snapchat surpassed Twitter in daily usage. Savvy brands and entrepreneurs now use Snapchat for business in order to connect with fans, but unlike other social media platforms where messages...
Influencer Marketing: 5 Steps for Growing Your Startup
Before the growth of the internet, influencer marketing wasn’t a viable option for the vast majority of businesses. While major brands had the reputation and budget to turn celebrities into brand ambassadors, cash strapped startups...
What to Do When Your Content Goes Viral
How do you take opportunities and run with them? This is the most central question to businesses in every arena: striking while the iron is hot is the key to success. When a piece of content...
Marketing Plan: 7 Common Mistakes Entrepreneurs Make
If you’re ranking the importance of documents you need to successfully start and grow a business, your marketing plan is up near the top of the list. And yet, newbie entrepreneurs often stumble in their...
Marketing to Younger Consumers: Q&A with Fuse’s Issa Sawabini
Forbes has dubbed 2016 the year of the millennial consumer. Large and small companies hope to gain the attention of these younger consumers, but traditional strategies like TV or print ads may not work, since...
The Dummy-Proof Guide to Marketing
Many entrepreneurs get wrapped around the axle when it comes to marketing. They assume it's over their heads, and therefore simply leave it alone. But take it from me: marketing isn't rocket science, and ignoring...
How to Create Marketing Demand for Your Unknown Startup
You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re ready to introduce it to...
How to Avoid the “Shiny Penny” Marketing Mentality
One of the benefits of having a child is getting to go to animated movies without any guilt or questioning from contemporaries. “Oh … I would have much rather gone to that new (insert former SNL...
Questions for Small Businesses: Ask the Right Ones
What’s limiting your company’s growth isn’t your marketing strategy. It’s your ugly baby. Small business owners often come to us with tactical sales and marketing questions in their effort to attract more customers and improve...
HubSpot Has Your Marketing Needs Covered
According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot...
Four Tips for Marketing Your Small Business Online
Marketing your small business online can be profitable! For most businesses, successful marketing translates into better sales. But with limited resources, small businesses don’t always have the budget to hire a full-time marketing manager. Luckily,...
Marketing CliffsNotes: What I Learned From Seth Godin
Back in 1999 at the height of the dot-com era, I was lucky enough to land a job at an Internet startup. As a newbie with an MBA, I was tasked with trying to make...
Local Marketing in 2014: 3 Tips to Thrive on Main Street
Brick and mortar retail may have lost its strength in recent years with the dominance of digital giants like Amazon, but local services on main street are alive and well. Hundreds of billions of dollars are...
5 Marketing Lessons We Can Learn from Google
I am always looking for marketing lessons to help my small business clients get better results. This week I got an unsolicited telephone call from Google, of all companies, which started me thinking. Why is...