Browsing Tag
small business marketing
63 posts
5 Tips for Marketing with Facebook Live
In our business, my husband and I are always looking for new ways to reach clients online, using Instagram, Facebook and even Snapchat. We regularly use these platforms, giving potential buyers an exclusive peek into new houses on the market. We also started experimenting with Facebook Live, which is a relatively new tool for small business...
Instagram Stories: The Marketing Tool Your Startup Needs
You’ve likely heard a lot about Instagram Stories, but what exactly is the fuss about it? Are you interested in learning how to use these Stories as a digital marketing tool for your startup? In this article, we will cover the main features of Instagram Stories and how some brands have been using the feature in...
Press Release: How to Write One That Will Get Published
There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with them every day. If yours doesn’t immediately stand out, it won’t get read, let alone published. These tips will help you...
Female Founders: 3 Ways They are Marketing Authentically
Many consumer-facing businesses aim to fill a need or solve a problem for their customers. In some instances, the business concept stems from a personal need that hits close to home for the founder or a member of the founding team, and the business provides the solution. As female founders, your job is to communicate how...
Neuromarketing: Why Marketing is All in the Mind
“Logic will get you from A to Z … imagination will get you everywhere," are not just famous words by Albert Einstein, but a clever tactic used all the time, by the world’s greatest novelists, movie-makers, world leaders, orators, advertising execs and marketing gurus. Now, with the help of new discoveries in neuroscience, you can...
Hellbender Brewing Company Uses Google Products to Engage with Customers
For Ben Evans and Patrick Mullane, the founders of Hellbender Brewing Company, beer isn't just a good time—it's a good cause. “We just think there's a better way to brew,” Patrick says. That's why, after a decade of dabbling in homebrewed concoctions, they opened Hellbender in 2014 with more than just delicious drinks in mind...
Q&A with Mark Kaye on Snapchat for Business
Earlier this year, mobile messaging app Snapchat surpassed Twitter in daily usage. Savvy brands and entrepreneurs now use Snapchat for business in order to connect with fans, but unlike other social media platforms where messages and photos live on, snaps (the images shared on Snapchat) can have a limited shelf life and self-destruct within a...
Influencer Marketing: 5 Steps for Growing Your Startup
Before the growth of the internet, influencer marketing wasn’t a viable option for the vast majority of businesses. While major brands had the reputation and budget to turn celebrities into brand ambassadors, cash strapped startups simply didn’t have this option. This has all changed with the advent of social media, and influencers aren’t reserved to...
What to Do When Your Content Goes Viral
How do you take opportunities and run with them? This is the most central question to businesses in every arena: striking while the iron is hot is the key to success. When a piece of content goes viral, even a bit viral, it’s because people are responding to and engaging with your content on a large...
Marketing Plan: 7 Common Mistakes Entrepreneurs Make
If you’re ranking the importance of documents you need to successfully start and grow a business, your marketing plan is up near the top of the list. And yet, newbie entrepreneurs often stumble in their efforts to strategize on their marketing. Here are some of the mistakes I’ve seen people make with regards to their...
Marketing to Younger Consumers: Q&A with Fuse’s Issa Sawabini
Forbes has dubbed 2016 the year of the millennial consumer. Large and small companies hope to gain the attention of these younger consumers, but traditional strategies like TV or print ads may not work, since many of them stream videos and read news via social media. To help you understand the marketing preferences of this...
The Dummy-Proof Guide to Marketing
Many entrepreneurs get wrapped around the axle when it comes to marketing. They assume it's over their heads, and therefore simply leave it alone. But take it from me: marketing isn't rocket science, and ignoring it will be to the detriment of your business. Below, you will find some super simple tips to instantly apply in order...
How to Create Marketing Demand for Your Unknown Startup
You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re ready to introduce it to the world! There’s only one problem: nobody knows your startup (or your product) exists. Even if everyone knew your product...
How to Avoid the “Shiny Penny” Marketing Mentality
One of the benefits of having a child is getting to go to animated movies without any guilt or questioning from contemporaries. “Oh … I would have much rather gone to that new (insert former SNL cast member here) movie, but my kid wanted to go to see that new animated film.” True, these films really are...
Questions for Small Businesses: Ask the Right Ones
What’s limiting your company’s growth isn’t your marketing strategy. It’s your ugly baby. Small business owners often come to us with tactical sales and marketing questions in their effort to attract more customers and improve their bottom line. These are important questions, but they often lead down the wrong path if they aren’t refining a...
HubSpot Has Your Marketing Needs Covered
According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies. HubSpot strives to have every major marketing feature that small and medium-sized businesses need-Search Engine Optimization (SEO); lead generation, nurturing and...
Four Tips for Marketing Your Small Business Online
Marketing your small business online can be profitable! For most businesses, successful marketing translates into better sales. But with limited resources, small businesses don’t always have the budget to hire a full-time marketing manager. Luckily, effective marketing efforts don’t have to be extravagant or costly. These simple methods can help drive awareness, increase sales and...
Marketing CliffsNotes: What I Learned From Seth Godin
Back in 1999 at the height of the dot-com era, I was lucky enough to land a job at an Internet startup. As a newbie with an MBA, I was tasked with trying to make sense of online marketing — which, at the time, was in its infancy. Internet marketing was so new that the...
Local Marketing in 2014: 3 Tips to Thrive on Main Street
Brick and mortar retail may have lost its strength in recent years with the dominance of digital giants like Amazon, but local services on main street are alive and well. Hundreds of billions of dollars are spent every year in the U.S. at local businesses like hair salons, spas and even yoga studios, and those numbers...
5 Marketing Lessons We Can Learn from Google
I am always looking for marketing lessons to help my small business clients get better results. This week I got an unsolicited telephone call from Google, of all companies, which started me thinking. Why is Google, who is unquestionably the king of online marketing, engaging in telemarketing? I'd be interested to hear what the people...