Take a New Approach to Website Usability for Better Conversions
Websites have come a long way since 1995. Or have they? We’ve seen strides in design and coding, and many companies revamp their websites every few years to account for this. Updating your website’s design and code are critical, but many startups do this without taking into account the changing ways we use technology. Not...
SMART Goal Setting for Your Business
New business owners hear it again and again: set goals. Goals provide us with targets to aim for; they codify our aspirations. You can’t achieve something that you haven’t defined. Unfortunately, it’s much easier said than done. It’s simple enough to slap together some goals that you think might be worthwhile, but how effective is...
What to Do When Your Content Goes Viral
How do you take opportunities and run with them? This is the most central question to businesses in every arena: striking while the iron is hot is the key to success. When a piece of content goes viral, even a bit viral, it’s because people are responding to and engaging with your content on a large...