Local Marketing in 2014: 3 Tips to Thrive on Main Street

18 Jan 2014

Corey Kossack

Corey Kossack is a Managing Partner at Game Change Ventures, focusing on partnering and consulting with startups in the areas of social media, consumer Internet and e-commerce. Corey is also an Operating Partner at Game Change Ventures' first Internet startup, Addoway, a social marketplace that helps you buy and sell with your friends and the people they know. Formerly Corey was one of the world's largest retailers on eBay, built a $1M company from scratch at age 23, has led multiple startups and received numerous awards for his entrepreneurial achievements.

local marketingBrick and mortar retail may have lost its strength in recent years with the dominance of digital giants like Amazon, but local services on main street are alive and well. Hundreds of billions of dollars are spent every year in the U.S. at local businesses like hair salons, spas and even yoga studios, and those numbers aren’t going anywhere any time soon.

Despite the strength of the main street economy, it’s still a dog fight to rise to the top as the provider of choice in your local community. Competition remains fierce, and great service is no longer the only differentiator that keeps clients coming through the doors. Below are 3 tips to succeed at local marketing in 2014:

1. Your clients are your best marketing – Small business owners have known this for years, but often expect clients to automatically spread the word on their own. Find creative ways to encourage clients to refer friends, post reviews and boast their loyalty to your business.

2. Throw the pen and paper away – The effectiveness of pen and paper appointment scheduling is debated by local businesses, many of whom have been scheduling appointments with their clients on a paper calendar for years and don’t always see the benefit in moving to an electronic system. While that perspective remains prevalent, the advantages of having client appointment history and contact information stores in an electronic system are undeniable, especially when it comes to marketing.

3. Don’t fear technology – No computer? No problem. Almost every business owner has a smartphone or tablet these days, and a mobile device is more than sufficient to access all the tools you need to manage and grow your business.

For more tips, follow Corey’s local marketing blog.

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