Stephan Aarstol

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Marketing
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Marketing CliffsNotes: What I Learned From Seth Godin

Back in 1999 at the height of the dot-com era, I was lucky enough to land a job at an Internet startup. As a newbie with an MBA, I was tasked with trying to make sense of online marketing — which, at the time, was in its infancy. Internet marketing was so new that the...