Jordan Kasteler

11 posts
Jordan Kasteler is a freelance marketing consultant and entrepreneur, passionately innovating the status quo. He has a history of entrepreneurship co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency, and SteelCast, a tech incubator housing several other self-started companies. His work experience includes in-house SEO at Overstock.com, marketing strategy at PETA and agency-level SEO. Jordan is also an international conference speaker, blogger and book author of "A to Z: Social Media Marketing."
mental health
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4 Ways Entrepreneurs Can Boost Their Mental Health

Starting and building a business is outrageously difficult. It demands long hours, deep research and analysis, and more blood, sweat and tears than a body should ever be capable of. One moment, you’re riding high on your latest successful breakthrough. The next, you’re plunged into the psychic underworld of failure. StartupNation exclusive discounts and savings...
marketing
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3 Current Marketing Challenges and How to Overcome Them

There’s never a dull moment in the life of a startup marketer. To be successful, you need to live up to the increasing demands of customers in a crowded marketplace, employ creative ways to balance resources, and overcome challenges associated with constantly evolving digital environments. We are constantly concerned with safely boosting brand awareness and...
virtual
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5 Best Practices for Startups With Virtual Teams

Running a remote startup has huge cost advantages over traditional, brick-and-mortar companies, but it also comes with a few downsides. For one, it can be challenging to get virtual teams on the same page if you are miles or continents away from each other. Without face-to-face interactions, you’ll have to contend with issues regarding collaboration,...
website
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What’s Your Website Worth and Where Can You Sell It?

As an internet entrepreneur, situations arise where you may need to sell your website and want to ensure you’re going to get the highest price possible. Before you list your website for sale, you’re going to want to understand what your website is worth, how to increase its value and how to make your website...
success
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This Entrepreneur Says to Win, You Must First Lose Yourself

From a college dropout to a $20 million plus consulting empire at the age of 27, Sam Ovens’ entrepreneurial success story speaks for itself. Recently, I had the opportunity to sit down with Sam and pick his brain on the mindset of a serial entrepreneur who effectively rose from nothing. Through Consulting.com, Sam is using his...
Resources
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Small Business Resources Every Entrepreneur Should Know About

Entrepreneurship and freelancing are on a sharp upward swing. In fact, data from 10x Management indicates that 60 million U.S. workers will go freelance by 2020. A few specifics from the company’s findings include: 15 to 20 million people will leave the full-time workforce in the next five years to become freelancers 2 million new...
Startups changing the world
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New Ideas and Big Impacts: Startups Changing the World

As the saying goes, big things come in small packages. This is especially true for startup companies. These budding businesses sometimes revolutionize their industries, all with forward thinking and big ideas. Some of the most impressive new companies made waves recently, and with their innovation, it’s easy to see why these are the startups changing...
Mind of entrepreneurs
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Inside the Mind of Entrepreneurs: A Psychological Peek

Risk takers. Success seekers. Wild creators. Entrepreneurs. We all know what entrepreneurs are: people who are willing to take enormous risks to chase new opportunities. Some start business after business, as if no one success is enough. What drives these individuals? What is inside the mind of entrepreneurs? What makes them the way they are?...
SEO for startups
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SEO for Startups: 9 Tips for Success

Starting a business? Then you’re busy. So busy, in fact, that you probably don’t believe you have any time for search engine optimization (SEO). However, many of your strongest competitors are implementing SEO for startups effectively. If you don’t take SEO seriously, you’re just handing them an advantage on a silver platter. Many founders view SEO...
Marketing Demand
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How to Create Marketing Demand for Your Unknown Startup

You’ve developed an innovative product or service that you just know is a potential game changer in your industry. You’ve carefully tested it and worked out the bugs. Now you’re ready to introduce it to the world! There’s only one problem: nobody knows your startup (or your product) exists. Even if everyone knew your product...
How to Become an Entrepreneur
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From Layoff to Startup: How to Become an Entrepreneur

There is no set template to starting a business. Each model is different, as is each market, each product and each individual entrepreneur. Although planning is crucial in order for your ventures to be successful, there will always be unexpected variables in your journey. No matter what kinds of unique twists and turns are on your...