Dorothy Cheng

2 posts
Dorothy is a digital marketing manager at Blue Polo Interactive, Inc.and social sponsorship manager at Influencer Connect in New York. She loves to get creative with marketing strategy to increase companies' visibility through online space. Most importantly, Dorothy has a passion for learning and sharing marketing knowledge with others.
Brand identity
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Brand Identity: How to Make It Cohesive and Keep It That Way

With consumer’s habits constantly changing in this technological age, the digital presence and brand identity of businesses has become more and more vital. Nowadays, a customer’s first point of contact with a company is through digital means, basically as a form of research into the validity of that business. It has become an expectation and common...
Instagram Stories
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Instagram Stories: The Marketing Tool Your Startup Needs

You’ve likely heard a lot about Instagram Stories, but what exactly is the fuss about it? Are you interested in learning how to use these Stories as a digital marketing tool for your startup? In this article, we will cover the main features of Instagram Stories and how some brands have been using the feature in...