Free Digital Skills Training: From Financial Reports to Customer Service
These events and courses from Verizon Small Business Digital Ready are for the week of July 21. They…
Browsing Tag
Marketing
243 posts
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
Putting Money Where Our Mouth is: Going Big on an Ultra-Premium Domain
A domain name is a piece of online real estate and, like the location and design of a…
6 Inexpensive T-Shirt Marketing Strategies for Your Business
One reason the global T-shirt market continues to grow is not just soaring demand. It’s also because a…
What is Product Positioning? 5 Easy Steps to Boost Sales Performance
Product positioning is a crucial marketing technique. Without it, you can end up having a product that doesn’t…
Value Proposition Tips: How to Communicate Your Selling Points Quickly and Effectively
Boosting sales on your website isn’t merely about having a fantastic product in your offer. It’s just as…
5 Techniques to Help You Win that RFP. (Forget the Font.)
What makes a great RFP? Responding to a Request for Proposal (RFP) can be a long and painful…
How to Use AI Copilot to Create a Marketing Strategy
Whether you’re a startup striving for visibility or an established business, the challenge of getting your products and…
The Power of Purpose-driven Marketing: Building Authentic Brands
There’s more to a business than simply its profits. In all likelihood, you started your company because you…
3 Marketing Mistakes New Brands Make That Turn Audiences Off
Creating a marketing plan is one of the most overlooked strategies a new business owner will focus on,…
Maximizing SEM Impact Without Breaking the Bank
Search Engine Marketing (SEM) can be a powerful tool for businesses of all sizes. By leveraging the power…
How to Grow Your Business By Writing a Book
Writing a book for your business can help expand your influence–these titles are just a few prime examples–because…
SEO, Brand Building and Other Benefits of Press Releases for Small Businesses
If you’re an owner of a small business, you’re likely always looking for effective ways to generate awareness…
16 Ways Startups Can Quickly Recover from an SEO Setback
Navigating the choppy waters of SEO setbacks can be daunting for startups, which is why we’ve gathered insights…
Social Media Sharing for Busy Entrepreneurs: Get Organized
Social media has become an integral part of everyone’s lives. It has an audience for just about any…
Maximizing Marketing Strategies for Startups, from SEO to Content Creation
Though you’ve likely heard it before, it’s crucial to wrap your head around this fact: 90% of startups…
How Brands Leverage Cultural Literacy to Drive the Conversation and Thrive
This is an edited extract from Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Kārkliņa…
Using Email Marketing Trends to Drive Product Sales
We’re steaming through the first quarter of the year, and all those predictions about what will transform email…
Top Startup Leaders Offer Marketing and Branding Secrets
Diving into the world of startup marketing, we’ve gathered insights from CEOs and founders to unveil one effective…
Building Trust: Reputation Management for Retail Startups
Customer trust is your startup’s most valuable asset. It sets the foundation for long-lasting business relationships, fosters brand…