Browsing Tag

Marketing

214 posts
digital ads
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5 Reasons Your Digital Ads Aren’t Performing

So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. Despite all the time and effort you’ve put into them, nothing seems to be going in the right direction. Why is that? Our best guess is you’re probably doing something wrong. There’s no need to worry,...
marketing
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Lean in to These 6 Timeless Tips for Marketing Success

If the last two years have taught small businesses anything, it’s that adaptability needs to be a top priority. Despite the many ways SMBs have had to change the ways they do business over the past two years, the fundamentals of marketing remain constant. Marketing, at its roots, is a simple practice. While landscape changes...
product-led SEO
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SEM vs. SEO: What’s the Difference and Why Does It Matter? 

This excerpt is adapted from “Product-Led SEO” by Eli Schwartz. ©2021 and is reproduced with permission from Houndstooth Press. In conversations about digital marketing, the words SEO and SEM get thrown around with reckless abandon. Some folks aren’t quite sure of the difference, and when the terms are used interchangeably, it can lead to misallocation of...
trade show event booth
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5 Ways to Make Your Trade Show Event Booth Stand Out

Creating a winning trade show stand can be the difference between a lackluster event for your business or a year full of potential leads. Before you can build a rapport with potential customers at an exhibition, you need to first attract them to your stand. Getting your booth to pop amid the competition can feel...
StartupNation Radio feature
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StartupNation Radio with Shay Berman on Building a Business From Scratch

On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about how he built his company from the ground up and the importance of hiring the right people. Tune in to the StartupNation Radio show with Berman to learn about his journey: Shay Berman, the founder and president of Digital...
track your marketing
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How to Track Your Marketing Efforts

There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your time and dollars for nothing. It’s no question that you need to have a powerful marketing strategy to succeed. However,...
solopreneur
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10 Marketing Tips to Help You Thrive as a Solopreneur

If you’re feeling alone trying to create a one-person work environment, rest assured there are others like you out there. Out of the 30 million American small business owners, 81% are solopreneurs! This term includes individuals like yourself, determined to thrive on your own, workwise. Being a solopreneur comes with the privilege of working on...
building a brand
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How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing budgets that never seem to run out. You might wonder, is it even possible to beat them, let alone be...
marketing trends
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Add These Trends to Your Marketing Plan This Year

There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak has left a significant impact on marketing in 2020 and 2021. Consumers are no longer buying the way they used to, leaving brands with no choice but to change their sales and marketing tactics. While the pandemic...
marketing automation
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Automate Your Marketing Process With These 12 Easy-to-Use Tools

Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%. This article will reveal 12 great tools that will easily...
launching your first business product
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How to Successfully Launch Your First Business Product

You have one of the best ideas ever. You may even have a prototype and be ready to go into production, but what are the first steps you need to take to successfully launch your first business product? How can you make sure the world knows just how helpful and fabulous your creation is? Businesses...
direct mail
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5 Reasons to Consider Using Direct Mail to Grow Your Business in 2022

In thinking about different advertising mechanisms that you could use to promote your business, most business owners think about the digital options – social media advertising, electronic billboards and native online advertising on websites frequented by your target audience. While digital advertising certainly has its place in your marketing mix, direct mail is one form...
StartupNation Radio feature
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Ask the Experts on StartupNation: Shay Berman on How to Create Awareness

On this week's episode of StartupNation Radio, Jeff Sloan talks with Digital Resource's Shay Berman about how to create awareness that will translate into conversions for your business. Tune in to the StartupNation Radio show with Berman to learn about digital marketing:   Shay Berman, the founder and president of Digital Resource, a digital marketing...
marketing strategies
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5 Quick Wins for Small Businesses During the Holidays

  As businesses of all sizes approach the end of the year, retailers are pushing hard to grasp their customer’s attention with effective holiday marketing campaigns and hit their end-of-the-year targets. This year is no exception, presenting a huge opportunity for retailers. In the U.S. alone, retail sales are expected to reach $859 billion toward...
data-driven marketing strategies
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The Top 5 Data-Driven Marketing Strategies for Conversions in 2022

Data-driven marketing is one of the hottest topics every marketer is raving about. But, what is it? Which are the most sought-after data-backed marketing strategies to watch out for in 2022? Clive Humby, the genius mathematician and data science entrepreneur, said, "Data is the new oil." Since then, countless marketers, data experts and entrepreneurs have...
marketing goals
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5 Marketing Goals for 2022

… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Don’t have any goals in mind yet? Well, allow...
marketing tools
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The 14 Marketing Tools Every Business Needs

In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. It helps such businesses gain an upper hand over the competition. Therefore, if you run a business (or plan to start one), it is an excellent idea to look into effective marketing tools to boost your efforts. According to...