Selling on Shopify: Tips & Best Practices
In recent years, Shopify has emerged as one of the leading e-commerce platforms, offering businesses of all sizes…
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Marketing
241 posts
Free Digital Skills Training: From BizDev to AI-Powered SEO
Verizon Small Business Digital Ready provides exclusive networking opportunities and digital skills training, from courses to live coaching…
6 Key Metrics For a Successful Giveaway Campaign
Giveaway campaigns can be a game-changer for your brand. They’re a dynamic way to boost your visibility, engage…
Three Branding Strategies That Made Nutella a Business Success
With the hazelnut-based spread Nutella turning 60 years old in 2024, it’s worth taking a minute to look…
Let ‘em Know. How Niche Startups Find Value in Press Releases.
You might think that in 2024 that press releases are from a bygone era of broadsheet newspapers, desk…
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
Putting Money Where Our Mouth is: Going Big on an Ultra-Premium Domain
A domain name is a piece of online real estate and, like the location and design of a…
6 Inexpensive T-Shirt Marketing Strategies for Your Business
One reason the global T-shirt market continues to grow is not just soaring demand. It’s also because a…
What is Product Positioning? 5 Easy Steps to Boost Sales Performance
Product positioning is a crucial marketing technique. Without it, you can end up having a product that doesn’t…
Value Proposition Tips: How to Communicate Your Selling Points Quickly and Effectively
Boosting sales on your website isn’t merely about having a fantastic product in your offer. It’s just as…
5 Techniques to Help You Win that RFP. (Forget the Font.)
What makes a great RFP? Responding to a Request for Proposal (RFP) can be a long and painful…
How to Use AI Copilot to Create a Marketing Strategy
Whether you’re a startup striving for visibility or an established business, the challenge of getting your products and…
The Power of Purpose-driven Marketing: Building Authentic Brands
There’s more to a business than simply its profits. In all likelihood, you started your company because you…
3 Marketing Mistakes New Brands Make That Turn Audiences Off
Creating a marketing plan is one of the most overlooked strategies a new business owner will focus on,…
Maximizing SEM Impact Without Breaking the Bank
Search Engine Marketing (SEM) can be a powerful tool for businesses of all sizes. By leveraging the power…
How to Grow Your Business By Writing a Book
Writing a book for your business can help expand your influence–these titles are just a few prime examples–because…
SEO, Brand Building and Other Benefits of Press Releases for Small Businesses
If you’re an owner of a small business, you’re likely always looking for effective ways to generate awareness…
16 Ways Startups Can Quickly Recover from an SEO Setback
Navigating the choppy waters of SEO setbacks can be daunting for startups, which is why we’ve gathered insights…
Social Media Sharing for Busy Entrepreneurs: Get Organized
Social media has become an integral part of everyone’s lives. It has an audience for just about any…
Maximizing Marketing Strategies for Startups, from SEO to Content Creation
Though you’ve likely heard it before, it’s crucial to wrap your head around this fact: 90% of startups…