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5 Creative Marketing Ideas for Mother’s Day

Wendy Kenney

Best-selling author Wendy Kenney owns the company 23 Kazoos, a marketing and publicity firm in Phoenix, Arizona, that has helped companies like Culver's Restaurants, The Arizona Farm Bureau and Tom Chambers Commercial increase their visibility through social media, publicity, and creative marketing strategies.Wendy honed her marketing skills while working for organizations such as MetLife, WebMd, and PacifiCare, as well as owning her own businesses for over 18 years.

As a Marketing Expert, Wendy speaks internationally to corporations and organizations about marketing strategy, branding, and low cost, no cost marketing.

Wendy lives in Phoenix, Arizona, with her husband Mike, and three teenage sons. Her personal goal is to visit all of the Major League Ballparks in the US before she turns 49. So far she has been to 13.

Follow Wendy on Twitter @WendyKenney

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Follow Wendy on Twitter @WendyKenney

Become a fan on Facebook

Home office expert Lisa Kanarek is the founder of and the author of five books about working from home, including her new book Organize Your Home Office for Success. Lisa works with entrepreneurs and home-based employees through seminars and individual consultations, to create functional home offices that meet each individual’s working style.

Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing!

From Mother’s Day Contests to Mother’s Day themed promotions, here are 5 creative Mother’s Day Marketing ideas that will help you bring more customers in your door.

1. Create a Mother’s Day Gift Guide

Many people like to buy their mom a special gift on Mother’s Day.  You can tap into that need by creating a special Mother’s Day Gift Guide.

Stephanie Penn-Danforth of Daily Venus Diva, an online life, style and fashion magazine for curvy women, says that by dedicating a shopping guide to Mother’s Day gift ideas and promoting it with a press release; they attracted a substantial amount of new customers to their online retail store last Mother’s Day, and is going to do the same promotion again this year.

2. Hold a Mother’s Day Contest

Sarah Plasky from Aquavation, a site that creates customized 22 oz. sports water bottles for a cause, suggested that you hold a Mother’s Day themed contest. Invite people to submit their favorite “Mom Memories” to be entered in a drawing and then feature their entries as a post on your blog.  Entrants will share their “featured post” on your website with everyone they know which drives people to your website and increases visibility.

Other Mother’s Day contest ideas include holding a “Moms that look like Celebrities” look-alike contest, Mom of the Year, Why My Mom Rocks, Mother’s Day Makeovers, and even “Best ‘Adopted’ Mom”  (honoring those people who influenced someone’s life but was not their biological mother.)

3. Offer a Mother’s Day Gift with Purchase

This Mother’s Day marketing idea is one of the most popular, from restaurants to retail and every kind of business in between.  Build more buzz by offering a free bonus with purchase, such as a free dessert, for example.   This kind of promotion is very popular at department store beauty counters.  You’ll see high end retailers offering free limited edition beauty kits (sample sized items) with purchase and women love it!

Whatever you offer, make sure that it’s something that moms want (or people want to give to their moms).  Other free gifts with purchase include free flowers, free drinks, free appetizers, free cash (think “Kohl’s Kash”) and more.  The Arizona Diamondbacks has a popular Mother’s Day giveaway every year.  This year they are giving away a free pair of Arizona Diamondbacks themed earrings to the first 5,000 moms in attendance.

4. Offer Mother’s Day Themed Items for Sale

Create a special Mother’s Day only offering which builds a sense of urgency to buy from you before the deal is over.  Flancer’s Restaurant in Gilbert, Arizona, has created a special Mother’s Day Brunch, and I’m sure it will be an astounding success given the fact that Flancers does not regularly serve brunch and whatever kind of food they cook is always amazing.  Having a Mother’s Day Special offer of any time can create excitement and additional sales for your business.

Another idea comes from Amanda Koraska from Flat Creek Estate Winery & Vineyard in Marble Creek, Texas.  They often create custom wine labels for weddings and translated that idea in a way that allowed them to offer a once in a lifetime Mother’s Day gift.  As part of their annual Mother’s Day brunch, they hosted a family photo shoot at the vineyard and used the pictures to create custom wine labels that could be placed on a guest’s favorite bottle of wine.

And you don’t have to have a tangible product to sell either.  Debra Cohen from the Homeowner Referral Network, a Nassau County, New York, online referral network for home improvement professionals, created a special package specifically for husbands to give their wives for Mother’s Day.  For any package purchased as a Mother’s Day gift, she offered an additional 3 hours of free consulting which increased the value of their purchase.  It worked for her!!

5. Create Content Featuring Moms

If you want to do something more subtle than hang big signs or banners touting your Mother’s Day sale, you can create content about mothers, for mothers, or celebrating mothers.  If you are a photographer, you could create a photo display featuring local mothers or offer free Mother/Daughter pictures on your Facebook page and then feature each picture in the days leading up to Mother’s Day.

Racheal Cook of The Yogipreneur, a business consultant who specializes in mindful marketing training specifically for healing and helping professionals. generated several hundred leads for her business last year by creating a series of video Skype interviews with her favorite mama-preneurs – women who have built and run small businesses while raising young children.  The videos were featured on her blog and on her YouTube channel and were a big hit.

There are many more marketing ideas that you could do on Mother’s Day to build buzz for your business.  What are some of your ideas?  I absolutely LOVE hearing from you! 🙂
Want to get more inexpensive and practical small business marketing ideas, grab a free e-book called “Build Buzz for Your Biz, 23 Creative and Inexpensive Marketing Strategies That Will Get You Noticed” at

Wendy Kenney the Founder of 23 Kazoos, a Marketing and Public Relations firm in Phoenix, Arizona, that is relentless about results.  She is the bestselling author of How to Build Buzz for Your Business available on, and has been featured in the Wall Street Journal, USA Today, and Newsday.

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