Browsing Tag

marketing tips

14 posts
holiday marketing
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‘Tis the Season: Holiday Marketing for B2B Startups

While there’s always a lot of buzz around retail and B2C businesses preparing for the holiday sales season, you hear much less of it for B2B. But even if your customers are other businesses, now is the time to take advantage of what can be quite a lucrative selling season. Even if you aren’t selling products...
Budget-friendly strategies
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Budget-Friendly Strategies to Market Your Business Blog

As a busy business owner, you need everything you do to matter. Maintaining a relevant blog is hard work and it's important that your content facilitates your goals and produces results. Blogging just for the sake of doing so does not help a company grow. It can be tempting to purchase expensive tools or consultants to produce and...
Marketing
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Marketing CliffsNotes: What I Learned From Seth Godin

Back in 1999 at the height of the dot-com era, I was lucky enough to land a job at an Internet startup. As a newbie with an MBA, I was tasked with trying to make sense of online marketing — which, at the time, was in its infancy. Internet marketing was so new that the...
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5 Creative Marketing Ideas for Mother’s Day

Mother's Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother's Day Contests to Mother's Day themed promotions, here are 5 creative Mother's Day Marketing ideas that will help you bring more customers in your door. 1. Create a Mother's Day Gift...
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6 World’s Worst Marketing Tips

I spend a lot of time talking with small business owners about how they can get new customers and grow their business.  I love hearing about new and innovative ways that companies and business owners have used to market their brand, build some buzz, and get their company in front of the right prospects.  While...
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30 Ways to Make Your Business Stand Out From the Crowd

Let's face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash.  So the question I posed to small business owners was "How do you make your business stand out from the crowd so...
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28 Small Business Marketing Resolutions for the New Year

It is common practice to set New Year's resolutions in our personal lives, but how often do we do it for our business?  As you look forward to running your small business in 2012, think about what resolutions you can make specific to your marketing plan that will give you the most buzz for your buck....
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9 Unusual Low Cost Marketing Ideas with Extraordinary Results

Whether you're a startup or you've been in business a while, you don't have to spend a lot of money on marketing to get extraordinary results. Here are some usual marketing ideas that reaped extraordinary results from nine business owners across the US. Use their ideas to come up with your own unusual low cost...
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What We Can Learn From Pandora Radio About Word of Mouth Marketing

Word of mouth marketing is a mystery.  How do you get people to spread the word about your company to their friends so you can grow your business? There is no magic mix of message and method that will guarantee that your customers spread the word about their positive experiences.  It can be helpful however,...
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Small Business Marketing Ideas for September

If you're a business owner looking for some creative marketing ideas, you've come to the right place.  Let me tell you something-  If it's being talked about on the news or on the Internet, then your customers are talking about it too.  Become a part of the conversation with your out-of-the box marketing ideas and...
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9 Sizzling Summer Marketing Ideas

Many business owners say that their sales slow down in the summer for various reasons. But just because it's summer doesn't mean it has to be slow for your business.  Here are 9 summer marketing ideas that will help keep your business sizzling all summer long. 1.         Celebrate a celebrity's birthday! Make your business the...
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Social Media Marketing for the Medical Practice

I recently read a fabulous article about social media marketing for dentists by Dr. Jason Lipscomb. The article states that dentists have been very slow in adopting social media as a tool for marketing their practice, preferring to stick with traditional marketing methods, such as direct mail, because that's what's always worked.  However, the traditional marketing...
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Are Traditonal Marketing Strategies Still Best?

A recent survey about marketing to marketers examined how marketers want to be contacted. It claims they do not want phone calls, they prefer an e-mail with links. They say they don't want cold calls or face to face meetings. What the survey didn't examine is how effective the e-mail strategy really is. I know...